AAA's Travel Challenge Contest Encourages Students to Expand Travel and Geographic Literacy

Contest Encourages High School Students to Improve Travel and Geographic Literacy with More Than $100,000 in Scholarships and Prizes

AURORA, Ill., Dec. 14 -- Are our kids going places? According to the Travel Industry of America, more than 90 percent of the trips U.S. families take are non-educational. That means that kids are learning less about geography and culture than any other civilized nation in the world. AAA Travel, the nation's largest network of leisure travel agencies, hopes to change that with the annual AAA Travel High School Challenge, a travel-oriented contest that awards $100,000 in scholarships and prizes to High School students who are leading the way around the world. With programs like the AAA Travel High School Challenge, geography and culture, as well as careers in the travel and tourism industry can become a focus in American education.

There are two types of scholarships available -- unrestricted awards for any student with great travel trivia and geography skills, and travel-specific scholarships for those interested in careers in the travel and tourism industry -- and every student who enrolls can be eligible for both.

Participating in the AAA Travel High School Challenge is easy and involves no lengthy applications, letters of recommendation or gathering of transcripts. It begins online with one-step enrollment before Jan. 8. Once enrolled, a 15-minute online quiz is taken between Jan. 8 and 16, 2007. State semi-finalists will continue to the state finals, held March 6-8, 2007, for written proctored tests at AAA offices. The national finals with each state champion are held May 19-22, 2007, at Universal Studios in Orlando, Fla., and provide students an opportunity to compete in a high-stakes, single-elimination bee for a grand prize $20,000 scholarship. Second and third place prizes will also be awarded at $10,000 and $5,000, respectively. In addition, the top five scorers in each state who express interest in travel-related careers will have an opportunity to submit an essay for both a state and national essay competition to win $56,000 in travel-specific scholarships. Students can enroll or learn more at http://www.aaa.com/travelchallenge .

"It is startling to think about the lack of educational travel in our country," said Beth Mosher, AAA Chicago' director of public affairs. "In addition, the declining career interest of young Americans in a $1.3 trillion travel and tourism industry is disturbing. These two issues are directly connected, and we believe the AAA Travel High School Challenge will not only encourage teens to study travel geography or consider a career in the industry, but will also spark an interest in seeing new places and learning more about the world around them."

Sponsors of the AAA Travel High School Challenge include Bank of America, Continental Airlines, Hard Rock Live, Marriott, Pleasant Holidays and Universal Orlando.

The AAA Travel High School Challenge is the official scholarship competition for AAA Travel, the largest full service leisure travel agency in North America. AAA Travel has more than 1,000 accredited travel agency locations generating more than $3.6 billion in revenues. AAA Travel provides domestic and international airline tickets, cruises, escorted tours, independent tour packages, hotels, car rentals and other travel products. AAA Travel's services are available to everyone and are also available on the Internet at http://aaa.com/travel .

For more information on any aspect of AAA Chicago's breadth of service including AAA's home, auto and life insurance products; travel-related services, AAA's Show Your Card & Save program; and/or any AAA membership service including emergency roadside assistance, please visit our Web site at http://www.aaa.com/ or call us toll-free at 1-877-YOUR-AAA (968-7222).

Formed in Chicago in 1906, AAA Chicago, also the Chicago Motor Club, represents roadway interests for motorists and pedestrians and serves as a leading advocate for various traffic safety and travel-related issues. AAA Chicago offers automotive, travel, insurance and financial services. It is part of The Auto Club Group (ACG), the largest affiliation of AAA clubs in the Midwest, with 4.2 million members in eight states. ACG clubs belong to the national AAA federation, a not-for-profit organization, with more than 49 million members in the United States and Canada.