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Porsche Cars North America Announces Appointment of David Pryor as Vice President of Marketing

ATLANTA--Porsche Cars North America (PCNA) today announced the appointment of David Pryor to the position of Vice President of Marketing at PCNA effective January 2, 2007.

In his new position, Pryor will become a member of PCNA’s senior leadership team and serve on its Executive Committee. As Vice President of Marketing, he will be responsible for all aspects of Porsche’s marketing strategy and advertising in North America.

Pryor joined Porsche’s Aftersales department in 1998, then moved to the Finance group where he rose to be Porsche’s Manager of Financial Planning and Analysis. In 2004, he made the leap to the Marketing department and is currently overseeing the Product Planning and Market Research group. He is a core member of the Panamera development team and has led numerous product initiatives for the North American market.

“David’s eight years at PCNA gives him a very solid understanding of Porsche from a financial, product and marketing standpoint,“ said Peter Schwarzenbauer, PCNA President and CEO. “Most importantly, David is closely attuned to the brand and knows what makes our cars attractive to our unique customer base.”

Before joining Porsche, Pryor worked as a consultant for Deloitte Consulting out of the Atlanta and Cleveland offices.

Pryor received an MBA from MIT’s Sloan School and an undergraduate degree in Industrial Engineering from Georgia Tech. He lives in the Atlanta area with his wife and two children.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, and its subsidiary, Porsche Cars Canada, Ltd., are the exclusive importers of Porsche sports cars and Cayenne® sport utility vehicles for the United States and Canada. A wholly owned, indirect subsidiary of Dr. Ing. h.c. F. Porsche AG, PCNA employs approximately 300 people who provide Porsche vehicles, parts, service, marketing and training for its 215 U.S. and Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.