CallCommand Issues New Application Release: CallCommand 2.0 Provides Ultimate Tools for Influencing Customer Loyalty & Driving Business Results

CINCINNATI--Following a study of responses and results from 200 million customer transactions, over 70 million communications and more than 25 million unique consumer contacts, CallCommand today announced the introduction of its new onCommand Solution Set. The set which includes Voice, Text, Email, and Advanced Reporting & Analytics, is designed to help dealers study their existing customer data base in detail, analyze the health and position of their dealership and take the most effective actions to influence customer behavior. While nationwide light vehicle sales are running 3.0% down for the year, clients using CallCommand’s full lifecycle for over 1 year have experienced a 17% overall increase in sales and a 21% increase in service revenue.

CallCommand’s 360 degree LifeCycle approach to customer communications enables auto dealers to communicate to customers at the right time, through the right channel, and influence behavior for the greatest response rate. It enhances show ratios, frequency of service, repeat business, and owner loyalty.

“Our longevity in this space and volume of calls has given us great insight into what consumers respond to. We’re seeing a subtle power shift. The customer is no longer saying ‘I want to be sold’ as much as saying ‘I want to be invited to purchase,’ and will purchase from those they have a relationship with,” commented Al Babbington, CallCommand CEO.

From shop, to buy, to service and repurchase, customers need to receive messages designed to elicit maximum response. CallCommand has developed a wide variety of best practice communications that not only convey appreciation for customers’ patronage, but also a sincere desire to do business again in the future.

CallCommand enables dealers to multi-layer communications and streamline business practices – making staff more efficient and messaging more effective by delivering the right message, at the right time, through the right channel.

The onCommand Solutions Set includes the following components:

        Voice: A real voice from someone in authority has the power to
        evoke true emotion from customers. CallCommand's voice
        messaging solution enables dealers to deliver personal
        messages the like of which cannot be accomplished by more
        traditional media. Tone, cadence and inflection can help
        communicate to customers and prospects a sincere desire to do
        business.

        Text: Today's lifestyle demands the capability for most
        customers to be mobile. With text messaging, a dealer can
        demonstrate understanding that a customer's time is both
        valuable and limited by offering the option to communicate
        through their mobile devices in a discrete and unobtrusive
        way. CallCommand's text application also supports businesses
        with a managed opt-in process.

        Email: Email is one of the most widely used and accepted forms
        of communication. Professionally designed templates can
        incorporate each dealership's unique messaging to highlight
        current offers and initiatives.

        Advanced Reporting & Analytics: Information regarding previous
        customers and their activities allow a Dealer to truly take
        control of their customer base. Having access to this intimate
        knowledge and a greater understanding of the customer data
        allows for the creation of a unique communication stream,
        delivering the right message at the right time.

“At the heart of any business and its success lies a customer base that has helped it to prosper. Within that base, there is a wealth of opportunity - literally at its fingertips. CallCommand can help a business tap into that potential through timely, relevant, professional and consistent communication. Our onCommand Solutions Set is designed to provide a view of where a business stands today, the opportunity for tomorrow and the tools to take action,” commented Babbington.

According to Sam Klein, Executive Manager of Nissan of Garden Grove, one of the top three dealerships in its region for CSI in both sales and service, the value of such database mining and relationship management communications is priceless.

“CallCommand helps ensure business in the future and customer loyalty by leveraging my customer database and sending timely and relevant communications. My customers like the personal touch so much that they are now referring their friends to us – you can’t put a price on that,” Klein stated.

Klein uses many of CallCommand’s recommended customer LifeCycle communications and considers himself a true believer, “In the last year alone, I’ve had multiple instances where customers indicated they purchased from us simply because they received a Happy Birthday call from me personally.” Klein continued, “I also had an instance recently where a customer responded to one of our messages. He was very upset over an incident that happened 5 years ago. I never would have known about this issue, nor had the opportunity to resolve it, if it had not been for our proactive communication. Today, I have a happy customer who will continue to visit me for future business.”

CallCommand is currently launching CallCommand 2.0 nationwide and guarantees compliance with all current and pending legislation. Current customers will automatically be upgraded to the new solutions set without any interruption of service.

About CallCommand:

CallCommand™ is a leading provider of communication solutions for automotive retailers and OEMs as well as a growing customer base in home improvement, schools, municipalities, independent services, telecom, churches and financial services.

Their patent pending technology decreases marketing and communication costs while simultaneously improving customer responsiveness. All of their solutions are fully web-based and do not require hardware, software or telephony equipment. Since its founding in July of 2002, the company has grown to over 10,000 users in seven different industries and continues to grow daily. For additional information please contact Lindsay Leugers: phone: 1.800.814.6820 email: lleugers@callcommand.com or visit CallCommand’s web site at www.callcommand.com.