Accipiter Drives Ads Across UK’s Most Popular Automotive Website, Auto Trader

LONDON & RALEIGH, N.C.--Accipiter Solutions Inc, a digital advertising technology innovator since 1996, has announced its European office has signed Auto Trader, the UK’s number one motoring website and magazine, to serve over 500 million ads each month.

In May 2006, Auto Trader’s website, www.autotrader.co.uk enjoyed 6.8 million unique users*, who carried out over 62 million searches on new and used vehicles. (*Source: ABCe May 2006). Auto Trader is Europe’s largest motoring website and ranks as the fourth largest ABCe audited website in the UK** (**Source: ABCe April 2006).

Mike Keaton, Accipiter’s Director of European Operations comments, “Many of our customers find AdManager’s optimisation and advanced targeting features a cost-effective medium to reach targeted consumers in specific categories or locations, with the highest levels of revenue maximization for every ad delivered. It is also satisfying that our investment in client service is reaping rewards.”

Jason Biffin, Commercial Director of e-Commerce at Auto Trader comments, “With over half a million ads delivered each month, our site required an extremely reliable ad management solution that could quickly scale to our increasing needs. We are moving from a competitive solution to AdManager because of its reliability for large-scale ad serving needs, advanced ad management features, and Accipiter’s reputation for customer service."

Over the past 10 years, Accipiter has grown to become a powerful player in the ad serving industry, carving out a solid leadership position in the competitive marketplace. “It is important for us to work with a proven leader in the global marketplace who has our best interests in mind, so that is why we have partnered with Accipiter,” continued Biffin.

Auto Trader has positioned itself as the channel of choice for buying and selling a new and used vehicle, built on the combination of local targeting and comprehensive national coverage and can be accessed via its magazine, website, Digital TV and WAP components.

About Accipiter

Accipiter provides publishers and advertisers with innovative technology and services to maximize their online advertising investments and create additional sources of revenue. Accipiter has been serving and enriching the digital advertising industry since 1996. As a pioneer and leader in online ad management, Accipiter offers a comprehensive, unified ad platform encompassing ad serving, ad trafficking, behavioral targeting, a bid-for-placement system and a powerful advertising marketplace. AdManager, Accipiter's core application, delivers billions of ads monthly across all rich media types to hundreds of leading publishers in more than 20 countries around the world.

Accipiter’s website address is www.accipiter.com.

About Auto Trader

Auto Trader is Britain’s busiest, most popular and most profitable automotive website. Autotrader.co.uk is Europe’s largest motoring website with over 320,000 vehicles listed at any one time.

With 13 regional Auto Trader magazines across the UK and the Republic of Ireland, the brand is building a competitive position across all effective channels including print, the web and WAP. Auto Trader provides buyers and sellers including dealer groups and motor manufacturers with an interactive digital offering mobile (Orange, O2) and online (AOL and MSN). Auto Trader has a 39% market share of visits to automotive classified websites* and has over 350,000 classified vehicles for sale at any one time. (*Source: Hitwise June 2006).

Auto Trader is owned by Trader Media Group, which also publishes market leading niche titles such as Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Boats and Yachts for Sale, Buy a Boat , Farmers Trader, Auto Freeway, TNT magazine – all leading their sectors with magazine readership and web visitors.

Trader Media Group, a division of the Guardian Media Group, employs over 3,900 people across 40 locations in the UK, Ireland, Holland, Italy and South Africa. The Group is looking to expand on its winning formula - developing a car supermarket and one-stop-shop for motorists; dominating all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.