AutoRevenue Brings over 30,000 ``LOST'' Customers Back to Dealerships in 2006
LEE, Mass.--@utoRevenue™, the leading permission-based marketing company in the automotive industry, predicted today that email marketing campaigns initiated by the company will bring back over 31,000 ‘lost’ customers to @utoRevenue clients for service work in 2006.
“We project that by year end our service email campaigns will have recaptured an estimated 31,000 customers who have not been in for service work for 12 months or more,” says John M. Miller, General Manager of @utoRevenue. “More importantly, our numbers show that those customers will generate almost $13 million dollars in additional service repair work for our dealers.”
Consumers respond to emails at a much higher rate than any other marketing effort that dealers use today, according to Miller. “Email is a proven, effective method of getting customers who have not visited a dealership in over a year to return to a dealership and spend a lot of money,” he says.
An @utoRevenue analysis of customers who respond to @utoRevenue email marketing messages shows that the Top 20 franchises have already achieved the following results from “lost” customers alone:
| FRANCHISE |
Lost Customer |
| HONDA | $1,773,541.32 |
| FORD | $1,612,497.24 |
| TOYOTA | $1,347,773.76 |
| MERCEDES-BENZ | $1,055,569.80 |
| NISSAN | $953,760.96 |
| CHEVROLET | $859,755.12 |
| SUBARU | $670,939.20 |
| LEXUS | $548,112.84 |
| CHRYSLER | $539,295.96 |
| ACURA | $497,441.88 |
| PORSCHE | $424,502.64 |
| DODGE | $393,448.32 |
| PONTIAC | $377,439.96 |
| BMW | $343,861.80 |
| AUDI | $280,544.28 |
| VW | $274,574.40 |
| HYUNDAI | $219,691.08 |
| SATURN | $141,305.40 |
| SAAB | $131,930.16 |
| MAZDA | $83,159.04 |
These figures should increase significantly in 2007as more dealers sign up for @utoRevenue permission based services, Miller adds.
About @utoRevenue (www.autorevenue.com)
@utoRevenue™, a Dominion Enterprises Company, is based in Lee, Ma. John M. Miller, Founder and General Manager, has over 24 years experience in the auto industry as an executive for COIN Financial Systems, Ultimate Prospecting Systems, Reynolds and Reynolds and KeyTrak. @utoRevenue offers a complete line of marketing services including email, email collection, direct mail, voice messaging, e-newsletters, database cleansing and online real time appointment scheduling. @utoRevenue products include @utoMatch™, @utoDirect™, @utoVoice™, @utoEnews™, @utoCleanse™ and @utoScheduler™.