ChannelNet Expands Its Industry-Leading Web Marketing Program for Automotive Dealers
DETROIT--ChannelNet, a leading provider of Web based solutions for the automotive retail industry, today announced a series of significant new features and enhancements to eRetail Advantage™ (eRA) -- a comprehensive suite of Web based products and services designed to help automotive dealers drive online customers into their showrooms.
"eRetail Advantage is a turnkey program that takes day-to-day Web channel management completely off dealers' hands so they can focus on what they do best—selling and servicing vehicles,” said Paula Tompkins, CEO and Founder of ChannelNet. "For a small monthly fee, eRA provides and maintains a Web site designed by automotive and creative professionals to capitalize on the way people are shopping for vehicles today."
The eRetail Advantage program provides dealers with a suite of Web-based sales and service tools such as Web Adz, MediaLinks and Search Engine Optimization designed to help dealers leverage traditional marketing assets like TV, Newspaper and Radio ads on the Web. With eRA, dealers can easily integrate with OEM systems, dealer specific automatic inventory updates and lead generation services to create rich, seamless customer experiences.
ChannelNet's eRA dealer service team draws on the company's decades of experience in the automotive industry to help dealers use interactive technologies to market and sell automobiles. A dealer specialist designs and then continually updates each dealer site/s – posting events and promotions; maintaining staff listings; updating creative; and altering sites to reflect the changing marketplace.
Important features of eRA include:
- A custom-built Web site that offers unlimited creative options, custom pages and external links.
- Personalized service from the ChannelNet eRA service team – experts in Web site management from creative and business professionals that understand your business.
- Free, unlimited access to leads that are funneled directly to any lead management system.
- State-of-the-art online inventory capabilities including flash-based dynamic presentations, intuitive customer search and filter controls, view up to 60 images per vehicle, and aggregated or isolated brand inventory search.
- Jump pages and Web sites for multiple point dealers including content sharing between sites, display of aggregated inventory and a central management tool.
- Comprehensive metrics that provides lead source, page views, unique visitors and the ability to incorporate historical reporting data.
"eRA is growing fast. The team has grown three fold over the last year, and we're adding new dealers every month," said Tompkins. "Dealerships are seeing the benefits of the services we provide and word is getting out."
About ChannelNet
For 21 years ChannelNet has been a market leader in utilizing computer technology to market and sell automobiles. In the first days of personal computing ChannelNet was an early innovator who built multimedia kiosks that helped BMW successfully use the emerging technology to market their cars. ChannelNet brought Ford online – building and launching the auto giant's first Web site – and today provides over 5000 Websites for Ford dealerships across the U.S., Canada, Mexico and other countries though out the world.
The company's broad range of solutions include multichannel marketplaces of interconnected corporate, brand, and sales channel Web sites; guided selling solutions; cross-channel customer loyalty programs; as well as communication portals including intranets and extranets. For further information go to www.channelnet.com.