Daytonabrands, Inc. Announces Preparation of Form 10 Filing

IRVINE, Calif. and ORANGE CITY, Fla., Dec. 1, 2006 -- Daytonabrands, Inc. , a manufacturer and marketer of innovative consumer products for the automobile and home announced today that it has retained Law Firm of Paykin, Greenblatt, Lesser & Kreig LLP located in New York City. Paykin, Greenblatt, Lesser & Kreig LLP have been retained to file Daytonabrands, Inc.'s Form 10 to facilitate moving from the Pink Sheets to the OTCBB.

"We are very excited about of our business growth. Our SEC audit is complete and we are ready to take the final step in the process to get onto the OTCBB," stated Scott Harkness, of Daytonabrands, Inc.

Paykin, Greenblatt, Lesser & Kreig LLP is a New York firm that handles legal matters in a variety of matters including Mergers and Acquisitions; General Corporate and Securities Law, including public and private offerings, as well as reporting and compliance.

About Daytonabrands, Inc.

Daytonabrands, Inc. has reunited the "best in the industry" automotive marketing and sales "powerhouse team" comprised of former Armor All Corporation senior executives, including its founder, Alan Rypinski and many of its original 140 member sales representative groups. With an exceptional history of leadership in the automotive aftermarket industry and over 100 years of combined consumer packaged goods industry experience with some of the most successful and respected marketing companies in the world (including Disney, Pepsi-Cola, ConAgra, Clorox, Wyeth and GE), the team provides distribution access to well over a 100,000 retail outlets. Daytonabrands' products can be found in a variety of trade channels, including the Internet, automotive catalogs, direct to consumer television/print and various retail outlets. www.daytonabrands.com.

Statements contained in this news release, aside from those identifying historical facts, are 'forward looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.