Mercedes-Benz Preparing To Launch A New Model For Advertising Agencies In 2007

Posted by www.eMercedesBenz.com on November 29th, 2006 At 9:30 AM CST

As you may remember, this summer, Mercedes announced that beginning  
in 2007, the company would be realigning their worldwide sales  
partnerships with advertising agencies.  As a result of this  
realignment, Mercedes announced that Jung von Matt would become their  
lead agency for the luxury brand's home market of Germany as well as  
Austria and Switzerland, effective January 1, 2007, with duties of  
the agency including the development and implementation of  
international marketing campaigns.  In addition, Mercedes also  
announced that BBDO would be taking over a significant marketing role  
with the company, with the newly-hired firm responsible for adapting  
the aforementioned marketing campaigns throughout its large  
international network of agencies.

Today, as the new year draws nigh, Mercedes has published a brief  
press release once again detailing these two company's  
responsibilities, providing some insight as to what marketing  
strategies we'll see beginning next year.  In addition, Dr. Olaf  
Göttgens, vice president of brand communications for Mercedes-Benz  
passenger cars, weighed in on the new partnership.  Here's what Olaf  
had to say:  "The new agency model is the basis for globally  
integrated brand communication activities using every tool at our  
disposal. By reorganizing our partnerships with the agencies, we are  
aiming to boost the efficiency and effectiveness of the marketing  
activities worldwide not only in terms of quality, but also time and  
costs."

To learn more about Mercedes collaboration with Jung von Matt and  
BBDO, click the link below to visit eMercedesBenz for the full press  
release



http://www.emercedesbenz.com/ 
Nov06/29_Mercedes_Benz_Preparing_To_Launch_A_New_Model_For_Advertising_A 
gencies_In_2007.html