TicketsNow Signs Exclsuive Advertising Deal With NASCAR.com

TicketsNow Races to an Exclusive

Advertising Relationship with NASCAR.com 

 

Inc. 500 Entertainment Technology Company Offers Racing Fans 

Premium Service and Total Security

 

CHICAGO, November 29, 2006 - With the NASCAR NEXTEL Cup Series Awards
Ceremony just days away, TicketsNow (www.TicketsNow.com
<http://www.ticketsnow.com/> ), the world's leading online marketplace
for premium event tickets, today announced an online advertising
partnership with NASCAR.com, the official Web site of the largest
sanctioning body of motor sports within the United States.

 

Under the terms of the agreement, starting on Jan. 1, 2007, TicketsNow
will have extensive promotional opportunities within NASCAR.com, the
official Web site of NASCAR. Additionally, as part of their new
relationship with NASCAR.com, TicketsNow will be given presenting
sponsor status on a number of NASCAR.com emails to subscribers, allowed
to host sweepstakes and promotions on NASCAR.com, and permission to
feature NASCAR-related VIP auction packages as part of the TicketsNow
Exclusives <http://www.TicketsNow.com/exclusives.html
> >.   

 

"NASCAR fans are among the most loyal and enthusiastic in all of sports.
They understand and appreciate what it means to be a part of the event
experience," said Jeff Berman, Vice President, Business Development and
Partnerships for TicketsNow. "Our agreement with NASCAR.com introduces
these fans to the safest, most secure online marketplace for premium
event tickets, not only during the racing season but for other sports
and live events as well."

 

"Recognizing the great demand for race tickets on NASCAR.com, we're
excited to welcome TicketsNow as a new sponsor to help fulfill the needs
of race fans around the country," said Scott Bailey, Turner Sports New
Media VP/GM of business operations.   

 

About TicketsNow

Established in 1999, TicketsNow is the world's largest and most trusted
marketplace for premium event tickets. More than 90% of all professional
ticket agencies that list, buy, and sell secondary event tickets online
utilize software developed by TicketsNow-creating the most comprehensive
database of secondary event tickets in the world. Named in 2006 to the
Inc. 500 index of the fastest-growing privately held companies in the
U.S.-the second time in three years the company has been so
honored-TicketsNow is a premium ticket provider for USA TODAY, Fandango,
and AOL; an official sponsor of the Baltimore Ravens and Jacksonville
Jaguars; an official sponsor of University of Louisville Athletics,
Arizona State University Athletics, Texas Christian University
Athletics, University of Cincinnati Athletics, and a corporate partner
of Princeton University Athletics; a member of the Better Business
Bureau; and a founding member of the NATB, which promotes the highest
level of ethics in the secondary ticketing marketplace. For more
information, visit www.TicketsNow.com <http://www.ticketsnow.com/> .

 

About NASCAR.com

Turner Sports New Media acquired all of NASCAR's interactive rights in
October 2000 and became the exclusive producer of NASCAR.com in January
2001. NASCAR.com is one of the fastest growing sports sites on the Web,
consistently ranking among the top three sport sites on the Internet. In
2003, NASCAR.com was awarded an Emmy(r) by the National Television
Academy for its TrackPass with PitCommand application. Along with
NASCAR.com, Turner Sports New Media is also the exclusive producer of
PGA.com and PGATour.com. 

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR), which
began in 1948, is the sanctioning body for one of America's premier
sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20
attended sporting events in the U.S., the No. 2-rated regular season
sport on television with broadcasts in more than 150 countries, and 

 

has 75 million fans that purchase more than $2.1 billion in annual
licensed product sales. These fans are the most brand loyal in all of
sports and as a result, more Fortune 500 companies participate in NASCAR
than any other sport. NASCAR consists of three major national series
(NASCAR NEXTEL Cup Series, NASCAR Busch Series, and the NASCAR Craftsman
Truck Series) as well as eight regional tours and one local grassroots
series. NASCAR sanctions 1,500 races at over 100 tracks in 35 states,
Canada and Mexico. Based in Daytona Beach, NASCAR has offices in
Bentonville (Ark.), Charlotte, Concord (N.C.), Conover (N.C.), Los
Angeles, New York, Mexico City and Toronto.

 

Contacts:

John McCartney                                  Jennifer Swanson
Megan Weems

Pyramid Public Relations                    TicketsNow
Turner Sports

212.643.1068 x253                                 815.444.4923
404.827.0297

johnm@pyramidpr.net 
jswanson@TicketsNow.com 
megan.weems@turner.com   

 

# # #

 

 
 
Tom Cosentino

General Manager

Pyramid Public Relations

14 Penn Plaza, Ste. 403

New York, NY 10122

212-643-1068 - ph

212-971-9144 - fx

732-801-9557 - cell

tom@pyramidpr.net 

 

 

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