Kelley Blue Book and RouteOne Join Steering Committee of Open Secure Access

Industry Coalition Works with Dealers, Manufacturers and DMS Providers to Ensure Safe, Secure Flow of Dealer Data

INVERNESS, Ill., Nov. 28 -- Kelley Blue Book and RouteOne joined the founding members of Open Secure Access, Inc. ("OSA"): Autobytel Inc., AutoTrader.com, CARFAX, Cars.com, CarsDirect.com, The Cobalt Group, DealerTrack, and JMsolutions on the OSA Steering Committee. OSA was formed to help develop data security protocols and to promote innovation and dealer profitability via efficient access to dealer-owned and dealer-permissioned data.

"Because of Kelley Blue Book's relationship with more than ten thousand dealers across the country and because our information and management tools are integral to the dealer's processes, the need for secure access to dealer management systems has become a shared priority," said Paul Johnson, president of Kelley Blue Book and kbb.com. "We stand together with OSA in striving to create an environment where the dealer's data is secure, but available to 'select value-add business partners.'"

Mike Jurecki, CEO of RouteOne adds, "Dealers are under increasing profit pressure. OSA is pushing for the availability of cost effective and high quality solutions where Dealers can select partners that bring the most value to their dealerships and are able to fit within a secure IT framework. RouteOne is pleased to work with OSA toward a common goal of providing dealers with the choices they need to manage their business in a high quality, secure, affordable and compliant manner."

OSA has been working with DMS providers to implement the five key OSA principles:

   -- Dealers should control who is allowed to have access to their data.
   -- The connection between retail automotive systems should be secure and
      the privacy of data protected.
   -- Third parties that have dealer permission to access DMS data should
      either be able to access the data through their own efforts or through
      the services of a company providing data extraction or integration
      services.
   -- Once a third party is generally authorized to access dealer data by a
      DMS provider, then, given individual Dealer permission, the process of
      setting up that Dealer and accessing the data should be
      administratively and procedurally simple.
   -- Third parties should have read/write access to all of the data
      available to a DMS user either through a robust set of APIs, system
      functionality, or direct access to the database.

  About Kelley Blue Book ( http://kbb.com/ )

Since 1926, Kelley Blue Book, The Trusted Resource(R), has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book(R) Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book(R) Official Guide. Kbb.com is rated the No. 1 automotive information site by Nielsen//NetRatings and the most visited auto site by J.D. Power and Associates eight years in a row. No other medium reaches more in-market vehicle shoppers than kbb.com; nearly one in every three American car buyers performs their research on kbb.com.

About RouteOne LLC ( http://www.routeone.com/ )

Established in April 2002, RouteOne LLC is a joint venture formed by DaimlerChrysler Financial Services, Ford Motor Credit Company, GMAC, and Toyota Financial Services to improve the credit application process for automobile dealers, their customers, and participating financial institutions. RouteOne is a web-based credit application management system that will enable dealers and their finance sources, including captives, banks, and other financial institutions, to exchange credit application and decision information online. More information is available at http://www.routeone.com/ .

About Open Secure Access, Inc. ( http://www.opensecureaccess.com/ )

Open Secure Access was formed in March, 2006 to promote a technology environment that includes keeping data safe and secure. Its data protocol goals include giving data access only to partners designated by dealers, keeping data access dealer driven to ensure that dealers can choose partners that provide the greatest opportunity to increase revenue and keeping data access cost effective by minimizing data extraction and integration costs while keeping the quality and freshness of data high. The Steering Committee members are Autobytel Inc., AutoTrader.com, CARFAX, Cars.com, CarsDirect.com, The Cobalt Group, DealerTrack, JMsolutions, Kelley Blue Book and RouteOne.