AutoTrader.Com Title Sponsor of ESPN's Highly-Rated "Drive" Series

ATLANTA--AutoTrader.com, the ultimate automotive marketplace, today announces the renewal of its second season as title sponsor of the highly-rated ESPN ‘Drive’ television series—documenting highlights from four of the most prestigious auto shows in the United States—and its official sponsorship of the Los Angeles Auto Show, December 1 – 10, 2006. The first episode of AutoTrader.com DRIVE will feature highlights from the AutoTrader.com-sponsored Los Angeles Auto Show and will air on ESPN2 January 7 at 11 a.m. ET. Three additional installments of DRIVE, showcasing the Detroit, Chicago and New York auto shows, respectively, will follow in 2007.

AutoTrader.com DRIVE, produced by High Impact Television (HIT), will air on both ESPN and ESPN2 and will capture the thrill of the nation’s most-heralded auto shows while providing viewers an inside look at the hottest new vehicle introductions in 2007, along with expert reviews, test drives and the latest in new automotive trends and technologies, including alternative fuels. New this year, the show will be presented in high definition and the television audience will also be invited to visit www.autotrader.com/drive to view additional exclusive footage from the auto shows and to learn more about the newest model vehicles on the road in 2007.

Now in its fifth season of the show, ESPN and AutoTrader.com introduce Tore Dietrich as host of the AutoTrader.com DRIVE series. With over 1,000 auto show new car introductions under his belt, Dietrich brings 12 years of auto show expertise to the program.

“I use AutoTrader.com all the time! The site sets the standard for bringing both auto enthusiasts and customers together with the cars they love,” said Tore Dietrich, host of AutoTrader.com DRIVE. “I’m looking forward to working with the company that empowers consumers and helped revolutionize car-shopping as we know it today.”

In addition to the title sponsorship of DRIVE, for the first time AutoTrader.com is an official sponsor of the Los Angeles Auto Show December 1-10, 2006 at the Los Angeles Convention Center. AutoTrader.com is also the presenting sponsor of the November 29 Media Day Keynote Breakfast and Press Lunch as well as the November 30 Press Breakfast and Press Lunch. Members of the AutoTrader.com Media Relations Team will be on-hand to offer insight on recent and current industry trends to interested parties.

“DRIVE’s timely coverage of new vehicle launches and AutoTrader.com’s growing presence at major auto shows builds credibility with key audiences,” said Scott Tracy, director of strategic marketing, AutoTrader.com. “Both sponsorships allow us to connect with consumers and our dealer customers at a local level in a highly-tangible way.”

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.

About High Impact Television

High Impact Television (HIT), located in Irvine, Calif., is a multimedia production company specializing in the automotive, technology and toy industries. HIT produces ESPN’s ‘DRIVE’ from the Detroit, Los Angeles, Chicago and New York Auto Shows. For more information on High Impact Television, please visit: www.highimpact.tv