Nissan North America Expands Online Advertising Alliance with Microsoft

REDMOND, Wash. (Nov. 20, 2006) — Nissan North America, Inc. (NNA) will dramatically expand its Web advertising initiatives across Microsoft online properties, the two companies announced today. This expanded alliance will enable Nissan to more powerfully engage with consumers across multiple digital touch points throughout Microsoft® Digital Advertising Solutions including MSN, Window Live, Live Search, Xbox, and Windows Mobile. Furthermore, this new alliance allows Nissan to work directly with Microsoft content developers, strategists and subject matters experts to aide in Nissan’s ability to reach its target consumers.

“Nissan’s target audience is adopting an increasingly mobile lifestyle, and the amount of time consumers spend online is rising significantly,” said Jan Thompson, vice president of marketing, NNA. “Broadening our relationship with Microsoft will enable us to deliver targeted messages to consumers across a diverse online network.”

Microsoft Digital Advertising Solutions is designed to connect advertisers with their target audiences across such devices as PCs, Xbox® video game systems, Web-enabled mobile phones and personal digital assistants (PDAs). Through these channels, advertisers can reach more than 465 million consumers each month across the MSN® network and millions more through Windows Live™, Xbox Live® and Office Online.

“Nissan North America is demonstrating exceptional vision and bold leadership with its commitment to make the Internet a cornerstone of its advertising strategy in partnership with Microsoft,” said Joanne Bradford, corporate vice president of global sales and marketing and chief media revenue officer at Microsoft. “With unique, diverse and flexible assets that Microsoft Digital Advertising Solutions can provide, Nissan is extremely well positioned to reach consumers at every stage of the automotive buying cycle.”

Key parts of this alliance will include sponsorship of Forza Motorsport 2 console game on Xbox 360 and global tournament on Xbox Live, a co-branded “blogazine” for Infiniti on MSN.com called “Open for Design” (http://openfordesign.msn.com), search advertising with Microsoft adCenter, behavioral targeting, and participation in pilot advertising programs within Windows Mobile and Office Live. Also core to the alliance is a customized regional dealer strategy that involves the embedding of Nissan and Infiniti dealerships into Windows Live Local mapping technology and geo-targeted advertising for dealerships.

About Microsoft Digital Advertising Solutions Microsoft Digital Advertising Solutions encompasses a robust set of global advertising products and services designed to effectively connect advertisers with their target audiences across multiple digital lifestyle touch points. Advertisers can actively engage with a global audience of more than 465 million unique users per month across the MSN network, as well as millions more consumers through Windows Live, Xbox Live, Office Online and Live Search. More information about Microsoft Digital Advertising Solutions is available at http://advertising.microsoft.com.

About MSN and Windows Live MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. Windows Live, a new set of personal Internet services and software, is designed to bring together in one place all the relationships, information and interests people care about most, with enhanced safety and security features across their PC, devices and the Web. MSN and Windows Live will be offered alongside each other as complementary services. Some Windows Live services entered an early beta phase on Nov. 1, 2005; these and future beta updates can be found at http://ideas.live.com. Windows Live is available at http://www.live.com. MSN is located on the Web at http://www.msn.com. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx.