EUROSTAR Press Release - English Version
Dear Editor, Kindly find attached a press release titled: EUROSTAR launches Euroline brand of consumer electronics and home appliances at Gitex 2006. Appreciate it if you could publish the release. Also, find attached an image of the Euroline 42" Plasma TV. For further information, please feel free to contact us. Thanks & best regards, Alaa Tarabay Senior PR Account Executive CommuniGate Middle East P.O.Box 66861, Dubai, UAE Tel: +971 4 3988134 Fax: +971 4 3988137 E-mail: alaa@communigateme.com Website: www.communigateme.com P-E Press Release EUROSTAR launches Euroline brand of consumer electronics and home appliances at Gitex 2006 Euroline expected to generate primary annual gross of AED 100 million November 21, 2006 EUROSTAR Group, a leading regional conglomerate with interests in IT Distribution, Digital Satellite Receiving Systems, Telecommunications, Real Estate, Central System Projects and Logistics, has announced its foray into consumer electronics and home appliances sector with the launch of a wide range of household and electronics products under the Euroline brand. Euroline was launched today (Tuesday, November 21, 2006) at EUROSTAR's Gitex Stall located in Hall 2 of the Dubai International Exhibition Centre (DIEC). The company expects to generate AED 100 million in the first year of sales for Euroline. The products under the Euroline brand include Plasma TV's, LCD TV's, Color Televisions, DVD RW Combo Receiver, Washing Machines, Vacuum Cleaners, Home Theatre Systems and DVD Players. The Euroline 42" Plasma TV, currently available at Carrefour, Lulu Center and leading retailers, is the first product to be launched and uses the Samsung V4 panel and boasts 3D digital Comp Filer, HDMI input, 250 W PMPO sound output and a picture freeze system. EUROSTAR has also announced a January launch date for its range of washing machines, microwave ovens and vacuum cleaners, with air conditioners and refrigerators following in February in a bid to diversify the company's offerings. Raju T. Jethwani, Chairman of EUROSTAR, said, "The launch of our Euroline brand comes at a time when the demand for home entertainment and consumer appliances in the region are at an all-time high. The entire range of Euroline products have been conceptualized with a very high focus on quality, giving a chance to discerning customers to enjoy the benefits of cutting-edge technology. Through constant research and innovation, we will introduce an array of products that are in line with changing consumer demands and aspirations." EUROSTAR, currently participating at Gitex, has launched an introductory promotion where customers buying Euroline LCD TVs will receive a Wall Mount Bracket, DVD player, four movie tickets and a Digital satellite receiver free of charge. EUROSTAR IT & Telecom, a part of the EUROSTAR Group, will be showcasing a complete range of products including Optical Disk Drives, MP3 / MP4 Players, Home Theatre Systems, and computer Accessories & Peripherals from its different vendors at Gitex 2006. "We have come up with this exciting promotion to cater to the large number of residents and visitors who are expected to do their shopping in the UAE during Gitex. We are looking at forging strong business partnerships with our partners in geographically diverse regions and through them touching consumers' lives and homes globally," Jethwani added. "Our distribution network within the UAE, GCC, Africa and CIS countries will play a vital role in distributing Euroline products and creating brand equity. Euroline's Gitex launch is an instrumental part of our launch strategy, and we will be looking to sustain positive momentum by enhancing the Euroline product range incrementally." EUROSTAR set up its operations in 1990 and has today grown into a leading regional company. With core business interests in Digital Satellite Receiving Systems & Pay TV and a global network that spans over 50 countries, the company has also ventured into IT Distribution, Telecommunications, Real Estate, Central System Projects and Logistics. "According to industry analyst iSuppli, LCD TVs will outsell their CRT counterparts in all markets worldwide by 2009. Further, television sales are expected to top 227 million units worldwide in 2010, up from 177 million in 2005 and 185 million this year. The launch of Euroline is a positive step for EUROSTAR and we are positively upbeat that Euroline will be well received by customers across the region," concluded Jethwani. - ends - About EUROSTAR EUROSTAR is a diversified group with core business interests in Digital Satellite Receiving Systems & Pay TV. The group has ventured into Consumer Electronics, IT Distribution, telecommunications, Real Estate, Central System Projects and Logistics. The well-diversified Group has a global network spans over 50 countries worldwide. EUROSTAR has distribution and technical tie-ups with world-renowned corporations including Thomson, Samsung, Sharp, MTI and SCM, to name a few. For more information, please contact: CommuniGate Middle East PO Box 66861, Dubai, UAE Tel: +971 4 3988134 Fax: +971 4 3988137 Email: info@communigateme.com Website: www.communigateme.com