DealerTrack Announces 'Out-of-Wallet' Enhancement to ExactID Identity Authentication Tool

LAKE SUCCESS, N.Y., Nov. 16, 2006 -- DealerTrack, Inc., a subsidiary of DealerTrack Holdings, Inc. , today announced the launch of Out-of-Wallet, a new feature of DealerTrack's successful ExactID(TM) offering that further enhances a dealer's ability to verify a customer's identity.

"Out-of-Wallet provides our dealer customers with a more powerful tool to help protect consumers against identity theft and reduce their own exposure to potentially fraudulent transactions," said Mark O'Neil, chairman and chief executive officer of DealerTrack. "This is a significant addition to DealerTrack's integrated suite of compliance solutions."

ExactID, which DealerTrack introduced in February 2006, helps verify a customer's identity by comparing his/her information against various data sources and checks a customer's name against the watch list maintained by the federal Office of Foreign Assets Control (OFAC). Potential OFAC matches are flagged, and the dealer is provided with a simple score that indicates the likelihood of a valid identity.

Out-of-Wallet was developed to enable dealers to further verify the customer's identity by asking several multiple choice authentication questions that anyone but the actual individual would have difficulty answering. Once the answers are submitted, the dealer is presented with the number of correct responses to allow him to make a more informed decision -- either to proceed with the transaction with greater confidence, or to ask the customer to provide additional documentation.

This enhancement is currently being piloted in selected dealerships and is expected to be available to all DealerTrack customers later this month. ExactID and the new Out-of-Wallet functionality are fully integrated with DealWatch(TM), DealerTrack's comprehensive compliance solution. DealWatch's rules-based compliance engine helps dealers protect themselves with electronic signature capture, storage of sensitive customer documents, and robust reporting of dealership activity.

About DealerTrack (http://www.dealertrack.com/)

DealerTrack is a leading provider of on-demand software and data solutions for the U.S. automotive retail industry. The company's online credit application processing product automates and accelerates the automotive financing process, while its integrated subscription-based software enables dealers to receive consumer leads, compare financing and leasing options, sell insurance and other aftermarket products, document compliance, and execute financing contracts electronically. Over 22,000 dealers, with more than 85% of all franchised dealers; over 275 financing sources, including nine captives and the 20 largest U.S. independents; and other service and information providers are active in the DealerTrack network.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding DealerTrack Holdings, Inc., the benefits of the "Out-of-Wallet" enhancement and the ExactID and DealWatch products, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack Holdings, Inc. to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include: increased competitive pressure from other industry participants, the inability to execute any element of DealerTrack Holdings, Inc.'s business strategy, including the retention of dealers and financing source customers; selling additional products and services to existing and new customers; it's success in expanding its customer base and product and service offerings and integrating acquisitions; the impact of the automotive retail industry on its business; the impact of some vendors of software products for automotive dealers making it more difficult for our customers to use our products and services, and other risks listed in DealerTrack Holdings, Inc.'s reports filed with the SEC, including its Annual Report on Form 10-K for the year ended December 31, 2005. These filings can be found at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack Holdings, Inc. disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

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