Innovation Holds Key to Evolution of Vehicle Technologies in Europe

LONDON, November 16 -- The automotive industry has been driven by technology innovation in different parts of the vehicle and this trend will continue to be observed across all major areas such as chassis, powertrain, electronics and safety, among others. However, such technical developments will occur not just in these areas; the advent of new modular assembly techniques will transform manufacturing systems and methods as well.

"Technology and product innovation are key influences on the automotive industry", notes Frost & Sullivan Research Analyst Vigneshwaran Chandran in a recent study on European Vehicle Technologies Evolution Roadmaps. "With the growing trend towards providing advanced driver assistance, safety and comfort features in vehicles, continuous innovation and adoption of new systems will be vital to retain competitiveness in the automotive industry."

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the European Vehicle Technologies Evolution Roadmaps then send an e-mail to Michael Banks, Corporate Communications at magdalena.oberland@frost.commichael.banks@frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. We will send you the information by e-mail upon receipt of the above information.

Innovation represents a critical route to attain brand differentiation for many vehicle manufacturers (VMs) in Europe. VMs offering advanced systems and expertise in specific areas including chassis, powertrain and safety, have gained considerable recognition in the industry. Since such differentiation serves as a selling point, it is essential for VMs to stay abreast of technology developments in different areas.

"A potential advance that will revolutionise the automotive industry is the establishment of a link between these different systems, thus enabling the creation of new functionalities, more accurate outputs and reliability," states Frost & Sullivan Programme Manager Mr. Anil Valsan. "Introducing intelligence into these integrated systems, thus enabling independent decision making and course of action, is the final step that will provide maximum comfort and safety to the driver."

Indeed, the emergence of integrated systems will take the driving experience to the next level. At present, most systems within the vehicle act independently, without sharing information that would help execute improved actions or have anticipatory functions. The future of vehicular technologies across Europe will witness an integrated approach; the systems will not only share information but also act intelligently by making decisions and supporting enhanced driving.

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