KnowNow Helps CSAA Maximize Brand and Competitive Awareness

SUNNYVALE, Calif.--KnowNow Inc., the leader in enterprise-class Web 2.0 solutions, today announced the deployment of the KnowNow Market Intelligence solution within the California State Automobile Association (CSAA), an established automotive, travel, insurance and financial services company with more than four million members in Northern California, Nevada and Utah. CSAA’s deployment connects key business managers with consumer-generated media and other Internet content the instant it is published, and enables business managers to make timely decisions on critical market events and opportunities.

CSAA has deployed a hosted version of the KnowNow Market Intelligence solution. The KnowNow Market Intelligence solution provides a new approach for CSAA in empowering the marketing team with the knowledge necessary to be more effective in their roles. KnowNow Market Intelligence continually and automatically watches for topic-specific, relevant information that CSAA marketing employees define once as filtered criteria. When matches are published to the blogosphere or Internet, KnowNow notifies the appropriate employees immediately through a variety of end user applications.

“KnowNow allows us to continuously monitor the Web and blogosphere, sharing discoveries instantaneously across our marketing teams,” stated Cynthia Beckwith, vice president of customer experience at CSAA. “This is an additive and new capability that enables our marketing teams to be more effective. By automating searches and notifying CSAA when specific criteria are met, KnowNow has increased our productivity and awareness of our brand and competitors."

KnowNow’s continual monitoring and immediate notification reduces manual searches and eliminates latency by alerting key stakeholders immediately when new critical information is available. CSAA’s marketers have an unprecedented ability to capitalize on new opportunities or threats by adjusting business plans and related marketing decisions.

“CSAA is a prime example of an innovative and leading corporation employing KnowNow’s enterprise-class Web 2.0 solutions to gain a powerful competitive advantage and push them into the forefront of their industry,” said Todd Rulon-Miller, chief executive officer of KnowNow. “I am proud of the strong partnership we’ve established with CSAA and am excited by their success with KnowNow solutions.”

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