MotorSports Emporium Releases Third Quarter Results

SCOTTSDALE, Ariz.--MotorSports Emporium Inc. (OTCBB: MSEM), a fast-track, multi-faceted and diversified motor sports company, today announced results for its third quarter ending September 30, 2006.

Total revenue for the first nine months of 2006 and 2005 were $129,141 and $171,268, respectively (a decrease of $42,127), consisting of sales of diecast collectibles and sales of brake fluid and specialty car care products. The decrease in revenue is attributable to management’s focus away from an exclusive diecast merchandising business and towards developing its new line of businesses, including its brake fluid line and its car care product line.

Total revenue for the third quarter of 2006 and 2005 were $51,565 and $44,379, respectively (an increase of $7,186), consisting of sales of diecast collectibles and sales of brake fluid and specialty car care products. The increase in revenue is attributable to sales from the new line of businesses.

David Keaveney, President and CEO of MotorSports Emporium Inc., comments, “Throughout the first nine months of 2006, business has remained relatively steady with sales from both GS610 brake fluid and Arie Luyendyk Waterless Wash n Wax helping to increase revenues each and every quarter this year. Industry-wide, revenues within the diecast business have been down. ScaleCars.com included. The slump in sales is mainly contributed by the increased production costs in China as well as higher freight fees. Fuel costs, wage hikes in China and manufacture’s increases continue to influence costs of goods sold and decrease profit margins. Most affected are the lower-end, mass-produced diecast models.”

Keaveney continued, “To date, our 2006 profit margins and COGS stayed in-line with 2005 margins. This occurred because we had inventory from 2005 that carried over into 2006. This carry-over greatly reduced our need to order low-end, mass-produced models that moved slow. Seeing a trend, we spent the last two quarters liquidating our slower, undesirable models. Moving forward, our focus is high-end diecast models. The higher-end models are desired more so by collectors, produce large retail margins, turn quickly and aren’t influenced (as much) by economics. Objectively, ScaleCars plans to significantly reduce its stagnant inventory by the end of this holiday season and strictly focus on high-end models.”

Management focus of developing a more vital business model for ScaleCars.com allows the company to move away from low-priced, mass-produced models and shift its efforts towards higher-end collectibles. ScaleCars' goal is to turn inventory quickly, increase profit margins and reduce costs of goods sold. Higher profits and quicker turn-over could equate to larger revenues and yield a greater return on investment.

Subsequent to the third-quarter ending September 30, 2006 the company effected a reverse stock split and announced a dividend in its wholly-owned subsidiary Scottsdale Diecast (DBA ScaleCars.com). The reverse split allows MSEM to develop its merger and acquisition platform as well continue the growth of its business lines within its various subsidiaries. On November 6, 2006 (the record date) shareholders of record of MSEM were recorded as owners of Scottsdale Diecast. The dividend is a series of steps necessary to be independent of MSEM.

It is the policy of the Company (MSEM) to not forecast or project revenues. Quarterly and annual reports will be released according to the Securities and Exchange Commission (SEC) timelines. For complete financial results for the period ending 9/30/2006 and additional information and a discussion of risk factors, please see the MSEM current 10Q & past 10K reports at www.sec.gov.

About MotorSports Emporium Inc.

MotorSports Emporium Inc. is a fast-track, multi-faceted and diversified company in the motor sports industry targeting INDY, NASCAR, Formula 1 and other racing series, spectators, classic car and high performance auto enthusiasts, professional and amateur mechanics and discriminating consumers in search of high quality auto parts and accessories. MotorSports Emporium intends of reaching consumers through mass market retailers, auto parts suppliers, home television shopping networks, infomercials, industry and consumer trade shows, and consumer direct advertising (television, magazine and Internet). For more information visit www.motorsportsemporium.com.

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.