Best-in-Class Mobile Enterprises Have Nearly Twice the ROI, According to New Aberdeen Group Report

Best-in-Class Go Beyond Mobile Email to Enable Other Business Applications

BOSTON, Nov. 13 -- According to a new Aberdeen Group research report, best-in-class companies achieved an average 74% return on their investment in mobility, compared to the average of 43% for all other firms surveyed. The best-in-class companies considered twice as many factors in their strategies, and 88% of them had a documented mobile strategy.

Purchase intent is on a steep incline as well. According to the new report, "Enterprise Mobile Adoption: A Corporate Conundrum," 80% expected to purchase new PDAs with wireless access; 60% planned to purchase wide-area wireless data cards; and 54% planned to purchase new mobile phones for their sales, marketing, and customer service departments. Enterprise users have always had a big economic role in wireless services, and as smaller devices with faster processors, better screens, more functional software, and even dual mode (WiFi and cellular) operation come to market, the enterprise market will advance with more users being more mobile than ever before.

The central roadblocks to enterprise mobility are the business case justification, high service cost, and lack of internal expertise to support new, unproven technologies. "Clearly, mobility is a rapidly growing frontier for enterprises everywhere," said Philippe Winthrop, Director, Aberdeen Group Wireless and Mobility research practice. "Our research shows that those firms with CEO, CFO, or CMO support and cross-functional teams responsible for providing guidance for mobile initiatives are the best equipped to address this opportunity."

The report, underwritten by HTC, Sprint, Mobile Armor, and Integrated Mobile, provides readers with findings on how best-in-class companies are exploiting enterprise mobility technologies compared to others and recommends clear actions to take. Application priority, factors considered in mobility strategy development, and key performance indicators are reviewed.

A complimentary download of the report is available at: http://aberdeen.com/link/sponsor.asp?cid=3587

There will be follow-on study is focused on mobile messaging. The survey is available at http://www.aberdeen.com/survey/messaging/.

About Aberdeen Group, Inc.

Aberdeen provides fact-based research and insights focused on the global, technology-driven value chain. Aberdeen's benchmarking, market and solution assessments, sales acceleration programs, and conferences support Global 5000 value chain and technology executives -- and the solution providers who serve them. For more information, visit http://www.aberdeen.com/ or call +1-617-723- 7890.