Mirror Image Enables Vehix.com to Launch High-Octane Web Site
TEWKSBURY, Mass.--Mirror Image® Internet today announced that online automotive portal Vehix.com has selected the Company to deliver its online streaming content. Specifically, Mirror Image will deliver on-demand streaming video for Vehix.com’s newly-launched VehixTV feature, as well as for all of Vehix.com.
“About 70 percent of all automotive sales begin on the Internet, and with 90 percent of our visitors using a high-speed connection, video has become an increasingly-important part of our automotive footprint,” said Kerry Lehtinen, vice president of corporate communication for Vehix.com. “As we continue to expand our online offerings, we need a partner who can grow as we grow, to support our rapidly-expanding user base and extension into new uses for online media. Mirror Image’s patented global network is exactly what we were looking for to reliably deliver our dynamic content.”
VehixTV is a new brand for proprietary and other content, launched in response to user demand for entertainment-based means of gathering data. VehixTV offers virtual test drives, showrooms, buying guides and “The Unexpected Ride,” a reality TV-like short format video in which Vehix lets a consumer take a brand-new automobile for a day’s ride. VehixTV has experienced 30 percent month-over-month growth since its May 2006 launch. The company chose Mirror Image, an established provider of results-driven content delivery solutions, for its ability to support Adobe® Flash® streaming content, limitless scalability and stellar reporting services.
“Vehix.com is breaking new ground in the automotive market, by continually pushing the technology envelope to benefit its users,” said Gustav Vik, president and CEO of Mirror Image Internet. “We look forward to working with Vehix.com to continually deliver new and creative content and to help drive auto sales nationwide.”
About Vehix.com
Vehix.com launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers. Vehix.com provides objective third-party information along with best-in-class research tools. Vehix.com aggregates automotive data from a variety of providers and then scrubs this data to ensure accuracy and thoroughness. Vehix.com provides a platform for both Private and Professional automotive sellers to showcase their vehicles to a broad national audience. Vehix.com has been designed to provide a truly one-stop automotive shopping experience.
Vehix.com has developed a unique marketing relationship with the largest cable television companies in the nation that has helped spur the growth of the Vehix.com site. The company’s television commercials are exposed to over 29 million cable subscribers every month. Today, Vehix.com represents more than 1,500 dealers in over 50 markets, hosting a real-time, online inventory of over 350,000 new and used vehicles. Vehix.com is one of the most trafficked automotive resource websites on the Internet. It helps hundreds of thousands of individuals find the car of their dreams. Vehix.com also powers more than 600 individual automobile dealership websites on the Internet.
About Mirror Image Internet
Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.
Recognized by EContent magazine as one of the 100 “Companies That Matter Most” in the digital content industry two years running, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image is a subsidiary of Xcelera Inc. and has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.