Action Pursuit Group Launches 'Diesel World' Website

Apprise Enthusiast Media unit expands role in fastest-growing automotive category

ORANGE, Calif., Nov. 9 -- The Action Pursuit Group (APG), an operating company of Apprise Enthusiast Media LLC, today announced the launch of www.dieselworldmag.com, a fully interactive digital extension of APG's Diesel World magazine.

Craig Nickerson, CEO of APG, said, "Diesel-powered vehicles have long been the work horse machine for anybody who tows anything, and this segment is expected to increase from 2% of the total market to 20% by 2015. At the same time, diesel motorsports are an exploding leisure market that is expected to grow rapidly over the next 10 years, fueled by winners at events like Le Mans, the Baja 1000 and the Pikes Peak hill climb. This digital extension of our print magazine, the leader in this exciting segment, marries the interests of both markets."

Diesel World and http://www.dieselworldmag.com/ provide a marketplace and community for diesel enthusiasts, providing readers with expert commentary, analysis of current events, upcoming trends, and "how to" sections for buying, repairing and tuning diesel cars and trucks.

The Action Pursuit Group

The Action Pursuit Group (APG) is an operating company of Apprise Enthusiast Media LLC. APG, which is based in Orange County, California, operates publications including Drag Racer, Drifting, Diesel World, Drive! and StreetTrucks in the automotive segment; Bow & Arrow Hunting, Gun World and Knives Illustrated in the outdoor sports segment; Victorian Homes and Romantic Homes in the lifestyles segment; and Action Pursuit Games, Ultimate Grappling and Inside Kung-Fu in the specialty segment. Apprise Enthusiast Media is a strategic platform of Apprise Media LLC (http://www.apprisemedia.com/), a leading investor in niche media.