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ST PR: Advanced Systems and Applications in Automotive, Consumer and Industrial Showcased at Electronica 2006

Hi,

Please find below an announcement that was released today,November 9, 2006. 

Title: Solutions Through Innovation: STMicroelectronics Showcases Advanced
Systems and Applications in Automotive, Consumer and Industrial at
Electronica 2006

This and all other announcements can be found on ST's internet site at
http://www.st.com/stonline/press/news/latest.htm

Best regards,
Carol

FOR IMMEDIATE RELEASE

EDITORIAL INFORMATION
Mike Markowitz……………………………………………………………(212) 821 8959
Kristine Wiseman……………………………………………...…………...(858) 812 8325
Carol A. Brown…………………………………………………………….(603) 465 9213


Solutions Through Innovation: 
STMicroelectronics Showcases Advanced Systems and Applications in
Automotive, Consumer and Industrial at Electronica 2006

STMicroelectronics will be at Electronica 2006, November 14-17,
in Munich, Stand 207, Hall A5

Geneva, November 9, 2006 – STMicroelectronics , one of the
world's leading semiconductor manufacturers, will demonstrate a variety of
innovative solutions for Automotive, Digital Consumer, and Industrial
environments at the Electronica 2006 trade show.  ST’s stand at the New
Munich Trade Fair Center will host state-of-the-art in-home entertainment,
mobile imaging and sensor technologies, in-car multimedia and safety demos,
as well as a wide range of production-ready industrial application concepts.
ST’s single-chip MPEG-4 decoder facilitates the enjoyment of high-definition
multimedia in the home. Multiple operators worldwide are deploying solutions
based on the world’s first high-definition (HD) single-chip device, which
supports HD TV broadcasts via cable, terrestrial, satellite and Internet
Protocol (IP). ST’s chip is compatible with both HD-DVD and BluRay DVD
standards and provides advanced security and connectivity features, such as
high-speed USB for external DVR (Digital Video Recorder) applications. Live
at Electronica, ST’s single-chip HD decoder will power a big-screen LCD-TV
in the booth’s Home Entertainment zone.

The world’s leading supplier of CMOS image sensor modules for wireless
phones, ST will showcase its high-performance imaging solution capable of
controlling the entire imaging subsystem in a mobile phone. The concept
enables phone makers to combine high-resolution, high-speed, multi-camera
functionality with camera modules of different sizes and resolutions,
delivering a range of applications including multi-megapixel still images
and videoconferencing. 

ST’s MEMS (Micro Electro-Mechanical Systems) technology ushers in a new era
in motion-controlled man-machine interaction and data integrity protection
in mobile phones and other portable devices. Visitors to Electronica will
have a chance to experience the capabilities of ST’s high-performance MEMS
sensors, embedded in a wireless ‘smart ball.’ The golf-ball-shaped object
can operate as a compass, measuring tape, pedometer, wireless PC mouse or a
3D-object viewer. Another typical MEMS application on display at Electronica
is a complete ST reference design of a pedometer, which counts steps,
distance and speed, as well as calculates calories burned during the walk or
run.
 
Digital radio technologies allow improved reception and expand the spectrum
to allow more stations to broadcast more streams of digital data (audio,
text, video) in the same band. At Electronica, ST will demonstrate turn-key
system solutions for both terrestrial and satellite digital radio in the
car.

A fully working prototype of the Digital Radio Mondiale (DRM) receiver,
developed in cooperation with Kenwood and the Fraunhofer Institute for
Integrated Circuits, paves the way to the development of low-cost, low-power
DRM terminals. DRM is a new, open standard that allows terrestrial digital
broadcasting in the long-, medium- and short-wave (AM) frequencies.

The world’s first implementation of in-car digital TV demonstrates the
multimedia capabilities of digital transmission. Successfully trialled by
Blaupunkt during this year’s Soccer World Cup at cruising speeds of up to
200km/h, ST’s T-DMB (Terrestrial Digital Multimedia Broadcasting) solution
provides exceptional video and audio quality, scalable performance,
ultra-low power consumption, and advanced security features with digital
rights-management support.

The in-car Mobile TV solution is part of ST’s comprehensive hardware and
software platform for infotainment and navigation. Called NaviFlex, the
platform integrates ST’s Nomadik application processors and single-chip GPS
receivers with a complete software package, including Real-Time Operating
System, specific middleware and application software. Another NaviFlex
solution on display at Electronica is a feature-rich, low-power personal
navigation system with audio/video playback, wireless connectivity, image
decoding and camera support.

Developed in cooperation with Mobileye, the advanced driving-assistance
System-on-Chip employs ST’s high-dynamic-range camera sensor to provide
lane-departure warning, forward-collision warning, vision/radar fusion and
pedestrian detection for active safety behind the wheel. Another
contribution to increasing road traffic security, demoed at Electronica
2006, is ST’s adaptive front lighting system, which controls and adjusts
headlamp leveling and bend lighting based on the vehicle’s current position.

ST’s car door modules provide outstanding configurability and reliability.
The solution demonstrated at Electronica integrates a mirror with an
embedded turn indicator, a lock/deadlock system, a power-window, and safety
and footwell lights.

In the Industrial section, ST will show its unparalleled range of
semiconductor system solutions and application-oriented design tools for
customers in Factory Automation, Communication, Metering, Point-of-Sale,
Motor Control, Home Appliances, Power Management and Lighting industry
segments. One of the demos is a wireless lighting control network based on
ST’s single-chip ZigBee devices. ZigBee is a standards-based wireless
platform optimized for the unique needs of remote monitoring and control
applications.

Visitors to Electronica are welcome to stop by ST’s booth (207, Hall A5) to
see the future of home and personal multimedia, car infotainment and safety,
and various industrial environments.

About STMicroelectronics
STMicroelectronics is a global leader in developing and delivering
semiconductor solutions across the spectrum of microelectronics
applications. An unrivalled combination of silicon and system expertise,
manufacturing strength, Intellectual Property (IP) portfolio and strategic
partners positions the Company at the forefront of System-on-Chip (SoC)
technology and its products play a key role in enabling today's convergence
markets. The Company's shares are traded on the New York Stock Exchange, on
Euronext Paris and on the Milan Stock Exchange. In 2005, the Company's net
revenues were $8.88 billion and net earnings were $266 million. Further
information on ST can be found at www.st.com.

###

STMicroelectronics, Inc.
Lexington Corporate Center
10 Maguire Road
Bldg. 1, 3rd Floor
Lexington, MA 02421
(781) 861 2650
www.st.com

T2101C



Carol Brown
STMicroelectronics
US Media Relations
603 465 9213