Dealer.com Sees Record Growth through Third Quarter of 2006
BURLINGTON, Vt.--Dealer.com, a leading provider of eMarketing solutions that increase the online sales and marketing effectiveness of the automotive industry, today announced that the first three quarters of 2006 were a tremendous success for the company, posting an almost 50 percent revenue growth over the same period in 2005. Bolstered by a growing customer base, as well as the formation of several strategic partnerships, Dealer.com credits much of its success to the rapid adoption of eMarketing solutions by the automotive industry to create a more user-friendly and seamless experience for consumers.
In the third quarter alone, Dealer.com signed numerous new clients, demonstrating a 66% percent growth over third quarter 2005. These new customers are actively deploying Dealer.com’s eMarketing suite of applications including:
-
SmartSitesTM: A professionally designed Web
site that helps auto dealers reach their customers through
inventory
information, photos, online brochures and the ability for the
consumer
to select features, tech specs and VIN decoded options. Some of the
tools included in SmartSiteTM, are:
- LeadMachineTM: A fully integrated lead management tool allowing auto dealers to track ROI, sales person success rates and generate detailed efficiency reports.
- PowerMailTM Pro: A broadcast email tool enabling dealers to communicate with customers regarding inventory, promotions and factory incentive emails.
- DOMINATORTM Search Engine: A marketing program designed to drive local, high quality traffic to dealership Web sites through carefully chosen keywords. DOMINATORTM runs through every online search function including, Google, Yahoo!, MSN, AOL, and Verizon SuperPages.
"Dealer.com is a double-victory," said Delisa Alvis, marketing director of Southern Hospitality Auto Group based in Chesapeake, Va. "We're reaching more consumers less expensively, and much more effectively. We can now measure and track the huge volume of phone calls and leads generated by DOMINATOR. And, Dealer.com has the resources to help us keep our dealer brands well positioned on the Internet while extending our local-market advantages. The bottom line is we're selling far more vehicles than we did before. And that makes our sales people and owners happy."
To support the company’s rapid customer growth, Dealer.com has doubled its account management team and reorganized the team under three account managers. This will continue to ensure customers will always be able to reach someone from their account team when needed, as well as facilitating Dealer.com’s mission to always exceed customer expectations.
“Our success in the first three quarters of 2006 demonstrates the immediate value Dealer.com provides auto dealerships in their quest for a substantially improved online presence that serves as a critical sales and marketing channel for future growth,” said Mark Bonfigli, Chairman, CEO and President of Dealer.com. “As we continue to gain market share with superior products and support, we look forward to being the driving force in the automotive industry by offering fully-integrated eMarketing solutions that revolutionize the online experience for consumers.”
About Dealer.com:
Founded in Burlington, Vt. in 1997, Dealer.com is a leading provider of eMarketing solutions for the automotive industry. The company offers the only fully-integrated web solution that includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Lead Management. By combining award-winning automotive dealer website development, user-friendly lead management tools and the most proven local search engine advertising solutions available, Dealer.com is the only company to truly revolutionize the online marketing and sales effectiveness for auto dealers with an unmatched level of speed, precision and ease-of-use. For more information, please visit www.dealer.com or call 888-894-8989.