Rhino RTV®’s Steal the Show at Celebrity Challenge

TORRANCE, Calif.--Rhino Outdoor International, Inc. (OTCBB: RHOI), a development company that consolidates and operates outdoor activity based businesses and it’s wholly owned subsidiary Rhino Off-Road Industries, Inc., the manufacturer of the Rhino RTV^®, sponsored the Celebrity Challenge to kick-off the 2006 World Extreme Rock Crawling Championships in Henderson, NV this past weekend, November 3-4. The event, which featured celebrities from the sports, media and racing industry put “rookie” drivers behind the wheel of Rhino RTVs and challenged them to navigate a course of man-made rock obstacles that were created for the World Championship competition.

“The Rhino RTV is unbelievable,” stated Grif Allen, ESPN-2 Sports Broadcaster who finished a close second in the Celebrity Challenge. “Rock crawling is a technical, challenging, fast growing sport that features custom engineered vehicles, talented drivers and professional support teams. The Rhino RTV was designed for the everyday, off-road enthusiast but it has proven that it can compete in this exciting, extreme sport. It is easy to operate, reliable, safe and affordable.” Rock crawling is now the fast growing motorized sport in America and is expanding internationally.

Teams from around the world battled for the World Championship title in four classes at the inaugural event that was sponsored in-part by Rhino Off-Road Industries. Record crowds surrounding the man-made course outside of the Fiesta Casino were amazed at the crawling and climbing antics of the rock-crawling machines and their talented drivers and spotters. Broadcast and print media including the Outdoor Channel, Extreme 4x4 (part of the power block series on Spike TV), ESPN 2 and leading off-road magazines covered the event and will be airing shows and publishing articles over the next few months. For more information and final results from the event visit www.we-rock.cc

The Rhino RTV is an innovative new class of off-road vehicle that can be easily adapted to meet the extremes of rock crawling and at the same time, provide a safe off-road experience for outdoor enthusiasts. According to Howard Pearl, President of Rhino Off-Road Industries, “The RTV was designed for the active, outdoor oriented family that wants to experience off-road adventure in the mountains, deserts and wilderness. The fact that it can successfully stand-up to the extreme test of professional rock crawling is a testament to the ingenuity our design team and the integrity of the engineering.” The Rhino RTV is manufactured in Henderson, NV. For more information visit www.RhinoBrands.com.

Hulinksy Wins Rhino Class World Championship

Michael Hulinsky, factory driver for Rhino Off-Road Industries, took on all challengers and conquered the man-made rock obstacles to win his first World Championship in rock crawling. The 24 year old Hulinsky, who lives in Gramby, Colorado, has been competing in rock crawling events for the past two years. “We are very proud of Michael,” stated Howard Pearl, President of Rhino Off-Road Industries. “He has a tremendous work ethic, amazing driving skills and competitive spirit. He has an integral understanding of the machine and knows how to get the maximum performance from it.” In competitive rock-crawling drivers are guided through a series of rock-obstacles by a spotter who directs their every move. Hulinsky’s spotter in the competition was Frank Johnson. “This is team sport,” stated Hulinsky, “Frank picks the line and acts as my eyes – without a great spotter, I’d be lost in the rocks.”

ROI is focused on delivering high quality, proven products to the fast growing, cross-generational outdoor lifestyle marketplace. For more information about ROI visit www.RhinoBrands.com.

Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.