KCR News / Strategic Sponsorship Announcement
Keith Coleman Racing announces partnership with Ridley Motorcycles
Oklahoma City, Ok. –There will be a new engine roaring to life at Texas Motor Speedway this weekend as Ridley Motorcycles has joined Keith Coleman Racing as the primary sponsor of Brad Keselowski and the #23 Ridley Motorcycles Chevrolet for the remainder of the 2006 season as well as 2007.
“We are very excited to enter the world of NASCAR with Keith Coleman Racing,” said Clay Ridley, owner. “As a company, we strive on excellence and performance, both of which are vital to success on the track as well as in the business world.”
Ridley Motorcycles, the makers of the world’s first fully automatic motorcycle, is an Oklahoma City-based company. It was started by Ridley, a successful inventor and entrepreneur who has a history of innovation.
He began inventing early, building a car from scratch with $50 he got from his father at the tender age of 12. After a year of college, Ridley joined the family’s livestock brokerage business and by his mid 20s he had started his own company, Kent Trucking Company. At the same time, he also built a kit helicopter which he flew without professional instruction. After surviving the first few attempts, he began taking lessons and eventually parlayed his enthusiasm and experience into another business, the Oklahoma Aviation Company, Inc.
Ridley then invented a method of welding polypropylene rope together, a new method of making shoe soles. He received a patent for the process and partial ownership in a new business, Rope Runner, Inc., an Oklahoma-based sandal company. Over time he sold both the trucking and aviation business to concentrate on growing Rope Runner, of which he eventually acquired full ownership. However, he sold that business to concentrate on his newest enterprise, Ridley Motorcycles in 1999.
The company exceeded its production goal in the first year of operation, 1999, by 33% and Ridley Motorcycles are now available through a network of dealers nationwide and internationally. As production, innovation and sales continue to surge, Ridley Motorcycles sees NASCAR as a perfect fit in the company’s development.
“NASCAR fans are their target audience,” said Keith Coleman, team owner. “They appreciate craftsmanship and performance and that is exactly what Ridley delivers. We are very proud to have them as partners with KCR and look forward to a long association.”
- KCR -