$34 Billion Specialty Equipment Market is the Reason Behind SEMA - VIDEO NEWS STORY
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LAS VEGAS - November 2, 2007: Car experts are not bluffing when they say the specialty car market is a lucrative one, garnering $34 billion a year in sales. Due to this profitable industry, several auto manufacturers and car enthusiasts are gathering in Las Vegas for the 2006 Specialty Equipment Market Association (SEMA) show. The show, whose attendees include Jay Leno, Reggie Jackson and NASCAR's Dale Earnhardt Jr., is the world’s largest specialty automotive products trade event. This year, auto makers from General Motors say specialty trucks are the most profitable in the personalized car industry.