SEMA Announces New Product Showcase Winners

LAS VEGAS, Nov. 1, 2006 -- The 2007 SEMA New Products Award winners were announced today at the 40th Annual SEMA Show in Las Vegas, Nevada. Winning criteria included: superiority in innovation, technical achievement, quality, workmanship and consumer appeal. Over 1,400 innovative new products were entered in this year's Showcase, making it the largest in SEMA Show history.

  The 2007 New Product Winners include:

  Best New Mobile Electronics Product
  Winner: Vizualogic
  Product: Vizualogic Media On-Demand
  Runners-Up: Rosen Entertainment Systems and Custom Autosound MFG

  Best New Off-Road/4-Wheel Drive Product
  Winner: Warn Industries
  Product: Power Plant Dual Force HP
  Runners-Up: E.O.P and Rancho/Dynomax

  Best New Performance-Racing Product
  Winner: Synapse Engineering Inc.
  Product: Synchronic Wastegate
  Runners-Up: Pro Charger and Comp Performance Group

  Best New Performance-Street Product
  Winner: Pro Parts LLC
  Product: SBEK Boost Controller
  Runners-Up: Turbo XS and Gear Vendors

  Best New Street Rod/Custom Car Product
  Winner: Flaming River Industries Inc.
  Product: Cradel Rack & Pinon System for 1968-72 Chevelle and other GM
   automobiles
  Runners-Up: Dakota Digital Inc. and Experi-Metal Inc.

  Best New Van/Pickup/Sport-Utility Vehicle Product
  Winner: Fold-a-Cover/Style Step
  Product: Style Step Tubes
  Runners-Up: Pilot Automotive Inc. and Shur-Co

  Best Engineered New Product
  Winner: Center Line Wheels Corp
  Product: Run Flat Military Tactical Wheel
  Runners-Up: Pilot Automotive Inc. and Cobb Tuning LLC

  Best New Merchandising Display
  Winner: Mickey Thompson Performance
  Product: Mickey Thompson Off-Road Mini-Tire and Wheel Display
  Runners-Up: E-Racing Motorsports and MacNeil Automotive Products

  Best New Packaging Design
  Winner: Pilot Automotive
  Product: Tie-Down Storage Caddy
  Runners-Up: Warn Industries and Meguiar's

  Best New Interior Accessory Product
  Winner: B&M Racing and Performance Products
  Product: Black Out Guages
  Runners-Up: Craven Speed and PLX Devices

  Best New Exterior Accessory Product
  Winner: Pilot Automotive
  Product: Trailer Adapter with Dual 12 Volt Receptacle
  Runners-Up: Pilot Automotive Inc.

  Best New Tools and Equipment Product
  Winner: WAM Systems
  Product: Direct TPMS
  Runners-Up: GearWrench and Bartec

  For comprehensive information about the SEMA Show, visit www.SEMAshow.com.

  About SEMA

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $34 billion specialty automotive industry of 6,817 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit www.sema.org and www.enjoythedrive.com.