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Lithia Motors Reports Record Revenues for the 3Q 2006

MEDFORD, Ore. MEDFORD, Ore.--Lithia Motors, Inc. today announced that third quarter 2006 sales increased 3% to $880.4 million as compared to $858.9 million in the same period last year. New vehicle sales increased 1%, used vehicle sales increased 6%, finance/insurance sales increased 5% and parts/service sales increased 12%.

Third quarter 2006 net income from continuing operations was $12.8 million as compared to $18.1 million in the third quarter of 2005. Diluted earnings per share from continuing operations, including the $0.03 effect of accounting for equity compensation under FAS123-R, were $0.60.

Third quarter 2006 earnings per share from continuing operations, excluding the effect of accounting for equity compensation under FAS123-R, were $0.63 as compared to $0.85 in the same period last year.

Sid DeBoer, Lithias Chairman and CEO, commented, Recently Lithia reached a milestone of 100 stores over a period of 10 years as a public company. We are excited about this achievement, although we are only just beginning to realize some of the growth and operating opportunities that lay ahead of us.

Our third quarter revenues were up 3% compared to last years third quarter. Although this is due to acquisitions, it is still noteworthy considering the very difficult comparison with the third quarter of last year where we saw exceptionally strong sales driven by effective employee pricing. Incentives were not as effective in the third quarter this year.

While total revenues were up, third quarter earnings were down year over year due to a combination of factors; high inventory levels and higher interest rates impacted our bottom line by approximately 12 cents per share for the quarter. This excludes inventories from acquisitions over the prior year. We also experienced increased costs resulting from company-wide operational initiatives in the quarter. We estimate expenses for all these new initiatives to be in the range of seven to eight cents per share for the full-year 2006. Additionally, for most of September, we were unable to sell the majority of our Dodge RAM light duty pickups, one of our core products, due to a sell hold from the manufacturer that is related to a safety restraint system in these vehicles.

Total same store sales declined 3.5% against a backdrop of 9.1% growth in the third quarter of last year. New vehicle inventories remained above historical average levels at the end of September, but are down $230 million sequentially from the second quarter. We expect them to continue to decline by year-end. Fuel costs have declined recently and that should benefit consumer sentiment and help increase truck sales. Interest rates have risen steadily for the last two years and with interest rates currently steady, floorplan interest costs should stop increasing in the year ahead, concluded Mr. DeBoer.

For the nine-month period ending September 30, 2006, total sales increased 9% to $2.48 billion from $2.27 billion in the same period last year. New vehicle sales increased 10%, used vehicle sales increased 9%, finance/insurance sales increased 12%, and parts/service sales increased 12%.

For the first nine months, Lithias net income from continuing operations was $35.1 million as compared to $41.7 million in the first nine months of 2005. Diluted earnings per share from continuing operations, including the $0.09 effect of accounting for equity compensation under FAS123-R, were $1.65.

For the first nine months of 2006 earnings per share from continuing operations, excluding the affect of accounting for equity compensation under FAS123-R, were $1.74 as compared to $1.98 in the same period last year.

Jeffrey B. DeBoer, Senior Vice President and CFO added, In the past four months we have completed four acquisitions: a Chrysler store in Ukiah, California; two stores in Grand Forks, North Dakota with a combination of import and domestic brands; and more recently, BMW and Porsche stores in Seaside, California and BMW and Mercedes Benz stores in Des Moines, Iowa. These more recent acquisitions have provided a good demonstration of our continuing brand diversification efforts. Year to date we have completed acquisitions with approximately $390 million in annualized revenues, and we plan on continuing our normal acquisition pace in 2007.

"Our guidance for the full-year 2006 and 2007 is included in the table below. For the full-year 2007 we are giving guidance for a flat year as a number of key items are material to the year ahead. Company health and benefit plan costs will be increasing, negatively impacting earnings by 10 to 12 cents per share. We will also continue with our special operational projects and initiatives which include: Office Automation; Lithias Store Management System; Human Development Systems and our Assured Used Vehicle Program. Long-term we expect these projects to reduce the companys SG&A expense and allow the stores to focus more on customers which will help drive long-term sales growth. We also expect that in the coming year, our domestic product mix will continue to negatively impact earnings, however, we believe that the restructurings now underway at the domestic manufacturers along with changes in mix and product improvements will help us in the future.

We are excited about the start up of our first independent used vehicle retail outlets in 2007. Start up costs for this initiative will impact earnings by approximately 10 cents per share. Once established, we expect that each independent used vehicle store will reach monthly operational profitability within 12 months of opening, concluded Jeffrey B. DeBoer.

                                Guidance         Guidance
Earnings per Share               FY 2006          FY 2007
                               -------------    -------------
From Continuing Operations:    $1.95 - $1.99    $1.90 - $2.10

The company currently has a 1,000,000 share repurchase program in place. Prior to the beginning of 2006, 60,231 shares had been purchased. In the past few months the company purchased 196,600 shares, leaving 743,169 shares still available for repurchase under the program.

Conference Call Information

Lithia Motors will be providing more detailed information on the results for the third quarter 2006 in its conference call scheduled for 2 p.m. PT today. The call can be accessed live by calling 973-633-1010. To listen to a live webcast or hear a replay, log-on to: www.lithia.com go to Investor Relations and click on the Live Webcast icon.

About Lithia

Lithia Motors, Inc. is a Fortune 700 and Russell 2000 Company. Lithia sells 26 brands of new vehicles at 102 stores which are located in 42 markets within 15 states. Internet sales are centralized at www.Lithia.com. Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 103,333 new and used vehicles and had $2.9 billion in total revenue in 2005.

Forward Looking Statements

This press release includes forward looking statements within the meaning of the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995, which management believes are a benefit to shareholders. These statements are necessarily subject to risk and uncertainty and actual results could differ materially due to certain risk factors, including without limitation economic conditions, acquisition risk factors and others set forth from time to time in the companys filings with the SEC. Specific risks in this press release include items which impact earnings, anticipated revenues of recently acquired and projected new store acquisitions, anticipated profitability of independent used vehicle stores and projected full-year 2006 and 2007 earnings per share guidance.

Additional Information

For additional information on Lithia Motors, contact the Investor Relations Department: (541) 776-6591 or log-on to: www.lithia.com go to Investor Relations

LITHIA MOTORS, INC.
(In Thousands except per share and unit data)
Unaudited

                               Three Months Ended
                                  September 30,  $Increase  %Increase
                                 2006      2005  (Decrease) (Decrease)

New Vehicle Sales              $515,059   $510,541  $4,518    0.9%
Used Vehicle Sales              239,387    226,518  12,869    5.7
Finance & Insurance              33,982     32,462   1,520    4.7
Service, Body & Parts Sales      90,108     80,786   9,322   11.5
Fleet & Other Revenues            1,836      8,548  (6,712) (78.5)
                               --------   --------  -------- -------
Total Revenues                  880,372    858,855  21,517    2.5
Cost of Sales                   733,116    717,591  15,525    2.2
                               --------   --------  -------- -------
Gross Profit                    147,256    141,264   5,992    4.2
SG&A Expense                    109,122     98,588  10,534   10.7
Depreciation/Amortization         4,411      3,624     787   21.7
                               --------   --------  -------- -------
Income from Operations           33,723     39,052  (5,329) (13.6)
Flooring Interest Expense       (10,027)    (5,534)  4,493   81.2
Other Interest Expense           (3,819)    (3,037)    782   25.7
Other Income, net                   188        186       2    1.1
                               --------   --------  -------- -------
Income from continuing operations
before income taxes              20,065     30,667 (10,602) (34.6)
Income Tax Expense               (7,289)   (12,551) (5,262) (41.9)
Income Tax Rate                    36.3%      40.9%
                               --------   --------  -------- -------
Income from continuing ops.      12,776     18,116  (5,340) (29.5)
Income (Loss) from discontinued
operations, net of income taxes     (81)      (484)   (403) (83.3)

Net Income                      $12,695    $17,632 ($4,937) (28.0)%
                               =========   ======== ======= ========
Diluted Net Income per share:
Continuing Operations             $0.63      $0.85  $(0.22) (25.9)%
Effects of FAS123-R               (0.03)         -
Diluted Net Income per share
after effect of FAS123-R:        $0.60      $0.85   (0.25) (29.4)%
Discontinued Operations               -      (0.02)
                               --------   --------  -------- -------
Net Income per share              $0.60      $0.83   (0.23) (27.7)%
                               =========   ======== ======= ========
Diluted Shares Outstanding       22,128     21,882     246    1.1%


                                                  Increase   Increase
Unit Sales:                       2006      2005 (Decrease) (Decrease)

New Vehicle                      18,829   18,682     147      0.8%
Used - Retail Vehicle            11,925   12,057    (132)    (1.1)
Used - Wholesale                  7,686    7,091     595      8.4
Total Units Sold                 38,440   37,830     610      1.6
LITHIA MOTORS, INC.

                          Three Months Ended
                             September 30,       $Increase % Increase
Average Selling Price:    2006        2005       (Decrease) (Decrease)
----------------------    ----        ----       ---------- ---------
New Vehicle             $27,355     $27,328         $27       0.1%
Used - Retail Vehicle    16,223      15,502         721       4.7
Used - Wholesale          5,976       5,586         390       7.0

Key Financial Data:
-------------------
Gross Profit Margin        16.7%      16.4%
SG&A as a % of Gross
 Profit                    74.1%      69.8%
Operating Margin            3.8%       4.5%
Pre-Tax Margin              2.3%       3.6%

Gross Margin/Profit Data    2006       2005
------------------------    ----       ----

New Vehicle Retail          7.7%       7.7%
Used Vehicle Retail        14.5%      15.8%
Used Vehicle Wholesale      0.9%       1.7%
Service, Body & Parts      49.8%      48.1%
New Retail Gross
 Profit/Unit              $2,101     $2,112
Used Retail Gross
 Profit/Unit              $2,348     $2,448
Used Wholesale Gross
 Profit/Unit                 $56        $93
Finance & Insurance/
 Retail Unit              $1,105     $1,056

Same Store Data             2006       2005
---------------             ----       ----
New Vehicle Retail Sales    (5.8)%     9.3%
Used Vehicle Sales
 (includes Wholesale)       (1.0)%    10.2%
Total Vehicle Sales
 (excludes fleet)           (4.4)%     9.6%
Finance & Insurance Sales   (2.6)%     8.5%
Service, Body & Parts Sales  3.6%      4.9%
Total Sales (Excluding
 Fleet)                     (3.5)%     9.1%
Total Gross Profit
 (Excluding Fleet)          (3.5)%     7.0%
LITHIA MOTORS, INC.
(In Thousands except per share and unit data)
Unaudited

                      Nine Months Ended
                        September 30,     $Increase % Increase
                      2006        2005    (Decrease) (Decrease)

New Vehicle Sales  $1,438,930  $1,308,535  $130,395   10.0%
Used Vehicle Sales    679,374     624,609    54,765    8.8
Finance & Insurance    94,312      84,282    10,030   11.9
Service, Body &
 Parts Sales          258,317     230,468    27,849   12.1
Fleet & Other Revenues  4,105      20,716   (16,611) (80.2)
                    ---------   ---------  --------  -------
Total Revenues      2,475,038   2,268,610   206,428    9.1
Cost of Sales       2,052,776   1,882,869   169,907    9.0
                    ---------   ---------  --------  -------
Gross Profit          422,262     385,741    36,521    9.5
SG&A Expense          317,375     281,043    36,332   12.9
Depreciation/
 Amortization          12,669      10,418     2,251   21.6
                    ---------   ---------  --------  -------
Income from Operations 92,218      94,280    (2,062)  (2.2)
Flooring Interest
 Expense              (25,573)    (16,636)    8,937   53.7
Other Interest
 Expense              (10,791)     (8,878)    1,913   21.5
Other Income, net         930         718       212   29.5
                    ---------   ---------  --------  -------
Income from continuing operations
before income taxes    56,784      69,484   (12,700) (18.3)
Income Tax Expense    (21,662)    (27,787)   (6,125) (22.0)
Income Tax Rate          38.1%       40.0%
                    ---------   ---------  --------  -------
Net Income from
 continuing ops.       35,122      41,697    (6,575) (15.8)%
Income (Loss) from discontinued
operations, net of
 income taxes          (1,452)     (1,400)       52    3.7

Net Income            $33,670     $40,297   ($6,627) (16.4)%
                    =========   =========   ======== =======
Diluted Net Income per share:
Continuing Operations   $1.74       $1.98    $(0.24) (12.1)%
Effects of FAS123-R     (0.09)          -
Diluted Net Income per share
after effect of
 FAS123-R:              $1.65       $1.98     (0.33) (16.7)%
Discontinued Operations (0.06)      (0.07)
                    ---------   ---------  --------  -------
Net Income per share    $1.59       $1.91     (0.32) (16.8)%
                    =========   =========   ======== =======
Diluted Shares
 Outstanding           22,120      21,765       355    1.6%

                                             Increase   Increase
Unit Sales:             2006        2005    (Decrease) (Decrease)
-----------            ------      ------   ---------  ---------
New Vehicle            52,346      47,147     5,199      11.0%
Used - Retail Vehicle  34,543      33,478     1,065       3.2
Used - Wholesale       19,537      18,338     1,199       6.5
Total Units Sold      106,426      98,963     7,463       7.5
LITHIA MOTORS, INC.

                            Nine Months Ended
                              September 30,     $Increase % Increase
Average Selling Price:       2006      2005      (Decrease) (Decrease)
----------------------
New Vehicle                $27,489    $27,754      ($265)     (1.0)%
Used - Retail Vehicle       16,220     15,469        751       4.9
Used - Wholesale             6,095      5,821        274       4.7

Key Financial Data:
-------------------
Gross Profit Margin           17.1%      17.0%
SG&A as a % of Gross Profit   75.2%      72.9%
Operating Margin               3.7%       4.2%
Pre-Tax Margin                 2.3%       3.1%

Gross Margin/Profit Data       2006       2005
------------------------       ----       ----
New Vehicle Retail             7.6%       7.9%
Used Vehicle Retail           15.2%      15.7%
Used Vehicle Wholesale         2.8%       3.2%
Service, Body & Parts         49.7%      48.7%

New Retail Gross Profit/
 Unit                       $2,098     $2,193
Used Retail Gross Profit/
 Unit                       $2,469     $2,430
Used Wholesale Gross Profit/
 Unit                         $168       $188
Finance & Insurance/
 Retail Unit                $1,085     $1,045

Same Store Data                2006       2005
---------------                ----       ----
New Vehicle Retail Sales       3.1%       3.3%
Used Vehicle Sales
 (includes Wholesale)          2.7%       4.2%
Total Vehicle Sales
 (excludes fleet)              2.9%       3.6%
Finance & Insurance Sales      4.8%       3.6%
Service, Body & Parts Sales    5.4%       2.3%
Total Sales (Excluding Fleet)  3.3%       3.5%
Total Gross Profit
 (Excluding Fleet)             2.5%       4.0%
LITHIA MOTORS, INC.
Balance Sheet Highlights (Dollars in Thousands)

                                  September 30, 2006 December 31, 2005
                                      Unaudited
                                  ------------------ -----------------


Cash & Cash Equivalents                    $41,329        $48,566
Trade Receivables(a)                        99,935        106,443
Inventory                                  652,071        606,047
Assets Held for Sale                             -         27,411
Other Current Assets                        13,971         15,781
                                          --------       --------
Total Current Assets                       807,306        804,248
Real Estate, net                           293,904        255,372
Equipment & Leases, net                     86,135         77,805
Goodwill, net                              277,717        260,899
Other Assets                                63,817         54,390
                                          --------       --------
Total Assets                            $1,528,879     $1,452,714
                                        ==========     ==========
Floorplan Notes Payable                   $537,557       $530,452
Liabilities held for sale                        -         22,388
Other Current Liabilities                  117,745         95,560
                                          --------       --------

Total Current Liabilities                  655,302        648,400
Used Vehicle Flooring                       71,000              -
Real Estate Debt                           161,195        154,046
Other Long-Term Debt                        92,473        136,505
Other Liabilities                           57,802         54,130
                                          --------       --------

Total Liabilities                        1,037,772        993,081
                                          --------       --------

Shareholders' Equity                       491,107        459,633
                                          --------       --------

Total Liabilities &
Shareholders' Equity                    $1,528,879     $1,452,714
                                        ==========     ==========
______________
(a) Includes contracts-in-transit of $49,181 and $52,453 at September
30, 2006 and December 31, 2005 respectively.

Other Balance Sheet Data (Dollars in Thousands except per share data)

Current Ratio                                  1.2x           1.2x
LT Debt/Total Cap.
(Excludes Used -Vehicle Flooring
and Real Estate)                                16%            23%
Working Capital                           $152,004       $155,848
Book Value per Basic Share                  $25.20         $23.97