WIX Filters To Supply Filters for Toyota Racing

NEWS RELEASE

                                  

Contact:           Bruce Johnston
John Mader

                        WIX Filters
Wray Ward Laseter

(704) 869-3383                                               (704)
926-1316

Bruce.Johnston@affiniagroup.com
jmader@wwlcreative.com

 

 

WIX Filters Toyota Racing Development Filter of Choice in NASCAR
Competition

 

WIX to Design and Support all 2007 NEXTEL Cup Series Toyota Filtration
Products

 

LAS VEGAS (October 31, 2006) -  WIX Filters has announced a partnership
with Toyota Racing Development (TRD) to design and supply WIX filters
for all Toyota vehicles racing in NASCAR events in 2007. Vehicles in
every NASCAR series, including the Camry and Tundra will feature the WIX
Filter decal. 

"Our exclusive relationship with Toyota Racing is further validation of
the technical superiority of WIX's filtration offerings," said Bruce
Johnston, brand manager, WIX Filters. "WIX provides air and oil filters
for almost 100 percent of NASCAR teams and we're proud to be part of
Toyota Racing as it expands into NEXTEL Cup and Busch Series racing."

WIX has managed all filter development for Toyota Racing since the
automobile manufacturer's emergence, beginning with NASCAR Goody's Dash
Series in 2000. Toyota's expansion into the NASCAR NEXTEL Cup and Busch
series follows three years of Toyota competing in the NASCAR Craftsman
Truck Series (NCTS) with Bill Davis Racing. This season, Toyota is
fielding five teams and nine drivers in the NCTS, including defending
series champion and 2005 WIX Filters Lap Leader Award Winner Ted
Musgrave. 

"Our relationship with Toyota extends to the very first Toyota in
NASCAR, Robert Huffman's #38 Toyota Celica, starting in the 2000 Goody's
Dash Series," said Johnston. "We are very proud that Huffman had WIX
filters on his car when he won several events that inaugural year and
Toyota's first NASCAR championship with his driver's title in 2003."

In 2007, Bill Davis Racing, Michael Waltrip Racing, and Team Red Bull
will all utilize the Toyota Camry equipped with WIX filters in 2007
NASCAR NEXTEL Cup Series competition. 2007 Toyota Camry drivers include
Jeremy Mayfield and Dave Blaney for Bill Davis Racing, Michael Waltrip
and Dale Jarrett for Michael Waltrip Racing, and Brian Vickers for Team
Red Bull.

Since 1939, WIX Filters has been an innovator in filtration products.
WIX designs, manufactures and distributes products for automotive,
diesel, agricultural, industrial and specialty filter markets. Its
product line includes oil, air, cabin interior, fuel, coolant,
transmission and hydraulic filters for automobiles, trucks and off-road
equipment. WIX, a member of the Affinia family of brands, is the number
one filter in NASCAR and an exclusive NASCAR Performance Product. Its
NASCAR relationship also includes the WIX Filters Lap Leader Award,
which recognizes the drivers leading the most laps in each race. WIX
Filters' Internet address is www.wixfilters.com.

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