Affinia UVG Announces Promotions, Training Manual at
AAPEX
NEWS RELEASE
Contact: Ken Myers
John Mader
Affinia Under Vehicle Group
Wray Ward Laseter
(815) 759-7668 (704)
926-1316
ken.myers@affiniagroup.com
jmader@wwlcreative.com
Affinia Under Vehicle Group Announces Raybestos(r) Brand Brakes and
Spicer(r) Chassis 2007 Promotions
LAS VEGAS (October 31, 2006) - Affinia Under Vehicle Group announced
today an extensive lineup of sales promotions for 2007 designed to
increase customer sales and raise brand awareness for Raybestos(r) brand
brakes and Spicer(r) chassis. The 2007 promotions schedule includes a
series of promotions targeted to reach warehouse distributors,
countermen and installers, including the Raybestos(r) brand brakes and
Spicer(r) chassis Box Top Promotion and the "Raybestos Spring Sizzle
Sweepstakes."
"From high-profile NASCAR sponsorships to lucrative sweepstakes and
special offers, Affinia Under Vehicle Group has designed a full year of
creative sales promotions and integrated marketing programs to help our
customers drive sales and grow their business," said Ken Myers,
marketing manager of branded products for Raybestos(r) brand brakes and
Spicer(r) chassis.
Launching in January and running throughout 2007, Raybestos(r) brand
brakes and Spicer(r) chassis promotions are supported by brochures that
detail the promotion for participating auto parts stores, in-store
posters and point-of-sale materials to help promote the programs, and
news releases to publicize the promotions and generate additional
product purchases and brand awareness. Details of each 2007 promotion
can be found in the Raybestos(r) brand brakes and Spicer chassis 2007
Sales and Promotions Planner.
The Raybestos(r) brand brakes and Spicer chassis 2007 Promotions
Schedule includes:
Raybestos Brake and Safety Center Loyalty Program - Running throughout
2007, the Raybestos Brake and Loyalty Center Program provides access to
Raybestos(r) brand brakes product and marketing resources. Available
online to members only, participation in this program demonstrates to
customers a dedication to quality service and state-of-the-art training.
Raybestos and Spicer Box Top Promotion - The Raybestos and Spicer Box
Top Promotion enables distributors to increase awareness of the brands,
drive sales of products and build customer loyalty, while giving
customers the opportunity to receive a commemorative sports plaque
honoring their favorite athlete or team. Customers can use Raybestos and
Spicer box tops to dramatically reduce the price of these collectibles.
Normally priced at close to $250, the sports plaques will be available
to customers for only $129, plus shipping, handling, and 10 box tops.
Raybestos Rookie of the Year Cabinet - By purchasing a Raybestos Rookie
of the Year tool cabinet from January 1 to April 30, shop owners are
bringing more than a piece of valuable NASCAR history into their shops.
Featuring the last seven Raybestos Rookie drivers, including Kyle Busch,
Kevin Harvick, Matt Kenseth and Tony Stewart, each unit is stamped and
numbered, making it a commemorative limited edition.
Raybestos Cabinet Program - Enhancing the Raybestos Rookie of the Year
Cabinet promotion, for every durable three-foot tall Raybestos Rookie of
the Year Cabinet purchased, customers will receive Raybestos brand
premium brakes for free. Visit us online at www.raybestos.com
<http://www.raybestos.com/> for more details.
Raybestos Spring Sizzle Sweepstakes - The Raybestos Spring Sizzle
Sweepstakes, running from February to April, comes with a promotional
kit including a toolbox grill ideal for camp sites, the beach, or the
backyard - plus a certificate for six sets of Raybestos friction pads
and a chance to win one of four MAC 19-drawer work stations worth more
than $4,500. The work stations are equipped with aluminum drawers,
ball-bearing slides, heavy-duty castors, and a powdercoat finish.
Apparel Program - The Affinia Under Vehicle Group has a wide variety of
quality Raybestos(r) brand brakes and Spicer apparel to help build local
promotions or reward staff and customers. Visit us online at
www.raybestos.com <http://www.raybestos.com/> to see the full line of
hats, shirts, jackets, clocks, signs, and even go-karts.
Spicer Steering & Alignment Center Loyalty Program - The Affinia Under
Vehicle Group provides many resources and business building tools
available to customers through the Spicer Steering & Alignment Center
Loyalty Program. By signing up for one of three sales driving kit
configurations, participants can enjoy great features like online
technical bulletins, downloadable marketing materials and promotional
kits, and much more. Please visit www.spicerchassis.com
<http://www.spicerchassis.com/> to see the complete list of benefits.
Spicer Chassis Cabinet Program - Customers who purchase a tough Spicer
Cabinet, designed to protect and store Spicer Professional Grade Chassis
parts, will receive a cabinet full of parts for free.
Affinia At-Track Hospitality - If there's a WD, auto parts store, or
service center out there that hasn't already discovered the OE quality
and superior customer support of Raybestos(r) brand brakes and/or
Spicer(r) chassis, the brand's parent company, Affinia Group, is again
sponsoring great incentives such as helpful changeover kits, NASCAR
tickets and at-track hospitality events to encourage new businesses to
make the switch to Affinia.
Raybestos and Spicer Technical Service Training - Staring in February,
the state-of-the-art Raybestos and Spicer Technical Service Training is
designed to educate and empower technicians, shop owners, service
managers, and counter-staff through a training curriculum offered with
personal instruction in a hands-on environment. All training courses
take place at Affinia Under Vehicle Group's Headquarters, located
approximately 50 miles northwest of Chicago in McHenry, Ill. Please call
800-274-4631 or visit us online at www.brakeandchassis.com
<http://www.brakeandchassis.com/> for more details.
Raybestos(r) brand brakes are produced by Brake Parts Inc., the leading
manufacturer of braking systems and components for the automotive
industry and part of Affinia Group Inc. The line includes everything
from brake drums to rotors, pads, shoes and hydraulic parts. Brake Parts
Inc. is at the forefront of research and development in brake technology
and operates manufacturing and distribution facilities throughout North
America. For more information about Raybestos(r) brand brakes, visit
www.raybestos.com <http://www.raybestos.com/> . Raybestos(r) brand
brakes are the official brakes of NASCAR, and the NASCAR relationship
also includes the Raybestos(r) Rookie of the Year Award, which is
presented to the top rookie in each of the NASCAR NEXTEL Cup, Busch and
Craftsman Truck racing series.
Spicer(r) professional grade chassis parts are manufactured by Affinia
Under Vehicle Group of McHenry, Ill., a global supplier of top quality
automotive components for under vehicle applications. The Spicer(r)
Chassis product line is the most extensive on the market and includes
tie rod ends, ball joints, idler arms and alignment products for both
domestic and foreign vehicles. Affinia Under Vehicle Group is part of
Affinia Group Inc., a global supplier of top quality automotive
components for under hood and under vehicle applications. For more
information about Spicer(r) professional grade chassis parts, visit
www.spicerchassis.com <http://www.spicerchassis.com/> .
# # #
NEWS RELEASE
Contact: Ken Myers
John Mader
Affinia Under Vehicle Group
Wray Ward Laseter
(815) 759-7668 (704)
926-1316
ken.myers@affiniagroup.com
jmader@wwlcreative.com
Affinia Under Vehicle Group Announces New Series of Training Programs
Brake and Chassis Courses Will Educate Customers and Technicians
LAS VEGAS (October 31, 2006) - In an effort to better educate and inform
customers on the latest and most innovative systems, products,
guidelines and procedures in brake and chassis repair, the Affina Under
Vehicle Group has announced a series of upcoming training programs
available to service technicians across the country.
"By continuing to educate our talented service technicians,
we can uphold and elevate the highest levels of quality performance
Raybestos brand brakes, Aimco brakes, Spicer chassis and McQuay-Norris
chassis customers have come to expect," said Ken Myers, marketing
manager of branded products for Raybestos(r) brand brakes, part of the
Affina Under Vehicle Group's family of brands. "These flexible and
affordable training programs also can help increase employee safety and
morale, along with customer satisfaction, while helping reduce an
employer's liability insurance and worker compensation costs."
A variety of accredited courses are available throughout the
year at the company's McHenry, Ill., training center and through field
training modules. The cost of training is less than $15 per hour, and
students' progress will be measured through examinations and training
laboratory demonstrations. To schedule a training session, contact the
Affinia Under Vehicle Group at (800) BPI-4631 (800-274-4631).
Training Center programs include Brake Systems Diagnosis and
Repair; ASE Brake Test Preparation; Brake Lathe and Equipment; Brake
System Diagnosis and Installation Procedures; Servicing Brakes on ABS
-Equipped Vehicles; Fundamentals of Electricity; Kelsey Hayes, Delphi &
Teves ABS Systems; and ABS Advanced Diagnostic and Service. Programs
range from eight to 32 hours and include lunch.
Field Training modules include: Brake Systems Analysis and
Repair ABS Hands-on; Servicing Brakes on ABS Equipped Vehicles; Domestic
and Import BS Service Tips; ABS Brake Test Preparation; ABS Electronics
Diagnostics.
Chassis Training curriculum includes: Chassis & Suspension Update;
Chassis & Suspension Hands-On; ASE Suspension and Steering Test
Preparation; and Chassis and Alignment Diagnostics & Installation
Procedures.
"Companies that participate in these training and
certifications programs, which are administered by NATEF Certified
instructors, will initiate a proactive approach to ensuring customer
satisfaction through higher-quality service," Myers said. "Their service
centers also will benefit from a more educated and informed workforce,
which improves the image of the service personnel, as well as the entire
aftermarket repair industry."
The Affinia Under Vehicle Group is a leading supplier of
brake and chassis system components. Raybestos(r) brand brakes are
produced by Brake Parts Inc., the leading manufacturer of braking
systems and components for on- and off-highway vehicles. The
Raybestos(r) brand brakes and Aimco(r) brakes product lines include
everything from brake drums to rotors, pads, shoes and hydraulic parts.
The McQuay-Norris(r) chassis and Spicer(r) chassis product lines are the
most extensive on the market and include tie rod ends, ball joints,
idler arms, and alignment products for both domestic and foreign
vehicles.
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