WIX Filters Announces Promotions, Products at AAPEX
NEWS RELEASE
Contact: Bruce Johnston
John Mader
WIX Filters
Wray Ward Laseter
(704) 869-3383 (704)
926-1316
Bruce.Johnston@affiniagroup.com
jmader@wwlcreative.com
WIX Filters Announces 2007 Promotions
LAS VEGAS (October 31, 2006) - WIX Filters announced today an extensive
lineup of sales promotions for 2007 designed to increase customer sales
and raise brand awareness, including the continuation of the WIX Hummer
H2 mobile filtration education vehicle, a new "Geek My Garage" promotion
and the launch of the WIX Filters Filtration eLearning Center.
"WIX is bringing back some of our customers' favorite promotions for
another run in 2007 and we've added a few new promotions we feel will
help store managers really move product," said Bruce Johnston, brand
manager, WIX Filters. "We're especially excited about the Geek My Garage
promotion, which provides customers with the chance to win prizes that
will make them the envy of their neighborhood."
Launching throughout the year, WIX promotions are supported by brochures
that detail the promotion for participating auto parts stores, in-store
posters and point-of-sale materials to help promote the programs, and
news releases to publicize the promotions and generate additional filter
purchases and brand awareness. Details of each WIX 2007 promotion can be
found in the WIX Filters 2007 Sales and Promotions Planner.
The WIX Filters 2007 Promotion Schedule includes:
WIX Hummer H2 - The WIX Hummer H2 will travel the country to spread the
word about WIX Filters at more than 200 events in 2007. An interactive
learning experience on four wheels, the WIX H2, launched in 2004, is a
souped-up black H2 featuring bold graphics, a fold-down filter display
and audio and visual enhancements.
"Geek My Garage" - Running from February - November 2007, the "Geek My
Garage" promotion will award prizes including tools, toolboxes,
refrigerators, lawn equipment. One grand prize winner will be awarded a
brand-new vehicle.
"We've Got Your Number" - During the months of March to May and August
to October 2007, customers who purchase two WIX filters will receive a
"We've Got Your Number" t-shirt and an opportunity to get a "Race
Number" hat of their choice. Customers spotted wearing their t-shirt and
hat at a 2007 NASCAR race will be awarded $50 instantly.
WIX Installer Promotion Kit - Running in conjunction with the "We've Got
Your Number" promotion, the WIX Installer Promotion Kit features WIX
product, the new look point-of-sale materials, the "Geek My Garage"
sweepstakes kit, "We've Got Your Number" t-shirts for installers and a
racing hat for owners and managers.
WIX Lap Leader Award Challenge - Visit www.wixfilters.com
<http://www.wixfilters.com/> every week to predict which driver will
lead the most laps at that week's NASCAR races and earn the chance to
win weekly, monthly and quarterly prizes. One lucky contestant will win
two suite tickets to the 2008 NEXTEL Cup race at Las Vegas Motor
Speedway, two pit passes, $750 in spending money, two nights stay at the
Orleans, airfare and a rental vehicle for three days.
WIX AG/Fleet Discount Program - From January to June and August to
November 2007, WIX will be offering a 10 percent discount on selected Ag
and Fleet filters.
Route WIX Die Cast Collectible Promotion - The Shelby Cobra 427 Sport
Coupe has been captured in a 1:24 scale die cast replica with a
customized paint scheme. The Die Cast Collectible consumer program will
run from October - December 2007, with pre-sell dates from February -
April 15, 2007.
WIX Racing Product Sponsorship Promotion - In an effort to build product
awareness with world's most brand loyal customers, WIX district
managers, warehouse distributors and auto part store managers signing
three local racing teams and offering them WIX racing products will
receive a hefty rebate on WIX racing products.
WIX Box Top Program - WIX will continue its popular box top program in
2007. The WIX Box Top Program enables distributors to increase awareness
of the WIX brand, drive sales of WIX products and build customer
loyalty, while giving customers the opportunity to earn all kinds of WIX
branded apparel and gifts.
WIX/FFA Box Top Promotion - In support of the Future Farmers of America,
WIX will donate 25 cents to FFA chapters for every WIX box top that a
chapter redeems. WIX will also award the four chapters that return the
most box tops with a $1,000 bonus and provide an additional $1,000 to
the chapter that has the largest box top submittal percentage increase
compared to last year's promotion.
WIX Institute of Filtration Technology - The WIX Institute of Filtration
Technology is three days of intensive, specialized training, involving
filter construction, system functions and performance dynamics. Programs
run in April, June, September and November. Check www.wixfilters.com
<http://www.wixfilters.com/> for details, dates and applications.
WIX Filters Filtration eLearning Center - The WIX Filters Filtration
eLearning Center offers convenient online courses. Participants earning
a 70 percent or better on course ending quizzes will earn the title of
Certified Filtration Specialist. Throughout the process students can
earn several certificates that will distinguish them as a provider of
excellent customer service.
Since 1939, WIX Filters has been an innovator in filtration products.
WIX designs, manufactures and distributes products for automotive,
diesel, agricultural, industrial and specialty filter markets. Its
product line includes oil, air, cabin interior, fuel, coolant,
transmission and hydraulic filters for automobiles, trucks and off-road
equipment. WIX, a member of the Affinia family of brands, is the number
one filter in NASCAR and an exclusive NASCAR Performance Product. Its
NASCAR relationship also includes the WIX Filters Lap Leader Award,
which recognizes the drivers leading the most laps in each race. WIX
Filters' Internet address is www.wixfilters.com
<http://www.wixfilters.com/> .
# # #
NEWS RELEASE
Contact: Bruce Johnston
John Mader
WIX Filters
Wray Ward Laseter
(704) 869-3383
(704) 926-1316
Bruce.Johnston@affiniagroup.com
jmader@wwlcreative.com
WIX Filters Announces New AquaChek Gauge Kit
AquaChek Gauge Kit Eliminates Filter Changing Guesswork
LAS VEGAS (October 31, 2006) - WIX Filters has released an AquaChek
Gauge Kit, which consists of a WIX Filters' AquaChek air drying filter
for air tools and equipment combined with a newly designed gauge that
eliminates the guesswork in changing the filter and stops water backflow
through the system.
"The AquaChek filter extends tool and equipment life and
provides a dramatic reduction in corrosion-related maintenance and
repair," said Bruce Johnston, brand manager for WIX Filters. "The new
gauge kit ensures that users get the most life out of their AquaChek
filter, without losing protection by waiting too long between changes."
Simple to use and install, AquaChek is the first fully
engineered spin-on filter designed specifically to eliminate moisture
and rust in air-powered hand tools and equipment. The only solution on
the market that addresses the number one cause of deterioration in air
tools and equipment, the AquaChek filter features state-of-the-art
polymer media that can absorb more than 28 times its weight in water. As
water molecules come in contact with the polymer, they react with it to
form a molecular bond that will never release, even if the filter
becomes saturated.
The AquaChek Gauge Kit saves shop workers valuable time by
eliminating the need to manually check if the filter is full. By taking
the guesswork out the process, AquaChek filters can be changed on time,
which saves money by fully utilizing every filter and ensures equipment
is not harmed by using a filter past its ability to perform.
The new AquaChek Filter Gauge Kit part numbers include ACKG-15, ACKG-25,
ACKG-35 and ACKG-45. WIX will continue to carry the existing AquaChek
Filter Kits without gauges, ACK-10, ACK-20, ACK-30, ACK-40.
Since 1939, WIX Filters has been an innovator in filtration products.
WIX designs, manufactures and distributes products for automotive,
diesel, agricultural, industrial and specialty filter markets. Its
product line includes oil, air, cabin interior, fuel, coolant,
transmission and hydraulic filters for automobiles, trucks and off-road
equipment. WIX, a member of the Affinia family of brands, is the number
one filter in NASCAR and an exclusive NASCAR Performance Product. Its
NASCAR relationship also includes the WIX Filters Lap Leader Award,
which recognizes the drivers leading the most laps in each race. WIX
Filters' Internet address is www.wixfilters.com.
# # #
NEWS RELEASE
Contact: Bruce Johnston
John Mader
WIX Filters
Wray Ward Laseter
(704) 869-3383
(704) 926-1316
Bruce.Johnston@affiniagroup.com
jmader@wwlcreative.com
WIX Filters Awarded Patent for In-Vehicle
Air Filtration System
Air Filter Invention Reflects WIX's Continued Commitment to Engineering
Excellence
LAS VEGAS (October 31, 2006) - WIX Filtration Corp. recently received a
U. S. patent for a cabin air filtration system designed to protect
NASCAR drivers from dust, noxious fumes and carbon monoxide.
The unique air-filtration system consists of three parts: an air intake
in the form of a window scoop; an air filter assembly that removes
particulate matter, noxious fumes and odors then converts carbon
monoxide to carbon dioxide; and an air duct assembly for delivering
fresh air to the driver through the driver's helmet.
Air filtration is extremely important to professional racecar drivers
because they are subjected to high levels of dust, rubber, gas and oil
vapors, and deadly carbon monoxide. The new system from WIX is designed
to assure a continual flow of cool, clean air to the driver regardless
of conditions at the track.
"This advancement in filtration technology is the latest
accomplishment in WIX's 67-year history of innovation," said Bruce
Johnston, brand manager for WIX Filters. "The technology behind this new
system for NASCAR is also reflected in the cabin air filters that we
produce for light and heavy-duty vehicles. Racing is one of our most
important research and development initiatives, and all of our customers
benefit from what we learn at the track."
The number of cars and trucks with cabin air filtration systems has
increased steadily in recent years, and many of these vehicles carry
filters designed and manufactured by WIX Filters. While normal traffic
conditions are not as strenuous as race tracks, there is growing concern
over air pollution and its impact on drivers and passengers. Much like
filtration systems developed for NASCAR, cabin air filters for light and
heavy-duty vehicles capture contaminants such as soot, dirt and pollen,
as well as dangerous airborne gases and odors.
"We are fortunate to have development partners within
NASCAR such as Joe Gibbs Racing," said Bill Stamey, co-inventor of the
cabin air filtration system and heavy duty engineering manager for WIX
Filters. "Innovative technological advancements are the key to meeting
our customers ever changing needs and concerns, and we couldn't ask for
a better laboratory than NASCAR where filtration products are tested to
the extreme."
The air filtration system patent is the second that WIX
Filters has earned this year for engineering advancements in air
filtration. In May, the company received a patent for heavy duty air
filters with a pre-molded end cap/handle on the closed end to reduce
installation and removal times.
"From the first conical air filter to this most recent advancement in
air filtration technology, WIX engineers continue to build on our
company's tradition of filtration innovations for automotive, industrial
and agricultural applications," Stamey said.
Since 1939, WIX Filters has been an innovator in filtration products.
WIX designs, manufactures and distributes products for automotive,
diesel, agricultural, industrial and specialty filter markets. Its
product line includes oil, air, cabin interior, fuel, coolant,
transmission and hydraulic filters for automobiles, trucks and off-road
equipment. WIX, a member of the Affinia family of brands, is the number
one filter in NASCAR and an exclusive NASCAR Performance Product. Its
NASCAR relationship also includes the WIX Filters Lap Leader Award,
which recognizes the drivers leading the most laps in each race. WIX
Filters' Internet address is www.wixfilters.com.
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