WIX Filtration Corp. to Add BioShieldR 75 Antimicrobial to Cabin Air Filters

NEWS RELEASE

                                  

Contact:           Bruce Johnston
John Mader

                        WIX Filters
Wray Ward Laseter

(704) 869-3383
(704) 926-1316

Bruce.Johnston@affiniagroup.com
jmader@wwlcreative.com

 

 

WIX Filtration Corp. to Add BioShield(r) 75 Antimicrobial Finish 

to Cabin Air Filters 

 

BioShield(r) 75 enhances WIX Filters with invisible layer of protection 

against odor causing bacteria and mold 

 

LAS VEGAS (October 31, 2006) - WIX Filtration Corp. announced today an
exclusive agreement with Indusco, Ltd. of Greensboro, N.C. to include
BioShield(r) 75, a patented technology that provides an invisible layer
of protection against odor-causing bacteria, fungi and algae, in WIX's
industry-leading line of cabin air filters. 

"Cabin air filters for light and heavy-duty vehicles capture
contaminants such as soot, dirt and pollen, as well as dangerous
airborne gases and odors," said Bruce Johnston, brand manager, WIX
Filters.  "Our exclusive relationship with BioShield 75 technology will
assure that WIX Filters offers added protection against those harmful
particles and other microbial growth."

WIX Filters will begin featuring the EPA-approved BioShield 75 finish in
its cabin air filters in early 2007.  BioShield 75, introduced two years
ago, has been utilized in the medical, hospitality, health club, and
athletics industries because of its proven effectiveness and durability.
Once applied, BioShield 75's invisible microbiostatic coating becomes
part of the filter fiber, polymerizing and standing up like spikes -
1,000 spikes of protection per the width of a hair - to eliminate
microbials. In addition to effectively inhibiting the growth of mold,
mildew, algae and bacteria, BioShield 75 protects against microbial
deterioration, discoloration and odor. 

Because of its ability to withstand temperatures up to 360 degrees,
BioShield 75 is an ideal addition to WIX Filters cabin air filters,
which are positioned in the hot environment adjacent to car and truck
engines. 

"BioShield 75 provides protection against the build-up of microbial
agents - such as mildew, mold and fungi - that are known to aggravate
allergies," said Joe Mason, president of Indusco, Ltd. "When applied to
cabin air filters, BioShield 75 traps harmful microbes in the filter
medium and reduces the opportunity for those microbes to be released
into the air breathed by automobile occupants."

As the concern over air pollution and its impact on drivers and
passengers has grown in recent years, the number of cars and trucks with
cabin air filtration systems has increased steadily, and many of these
vehicles carry filters designed and manufactured by WIX Filters. Using
advanced filter media innovations, WIX offers a full line of
high-efficiency cabin air filters for passenger cars, light trucks,
heavy trucks and buses, and off-highway vehicles. A one year or 15,000
mile change interval is recommended by most manufacturers; however,
users should follow the guidelines in their owner's manual. 

"Combining BioShield 75 antimicrobial technology with our WIX Filters
cabin air filters is another example of our continuing commitment to
provide our customers with innovative, solutions-driven products,"
Johnston said. 

            Since 1939, WIX Filters has been an innovator in filtration
products. WIX designs, manufactures and distributes products for
automotive, diesel, agricultural, industrial and specialty filter
markets. Its product line includes oil, air, cabin interior, fuel,
coolant, transmission and hydraulic filters for automobiles, trucks and
off-road equipment. WIX, a member of the Affinia family of brands, is
the number one filter in NASCAR and an exclusive NASCAR Performance
Product. Its NASCAR relationship also includes the WIX Filters Lap
Leader Award, which recognizes the drivers leading the most laps in each
race. WIX Filters' Internet address is www.wixfilters.com
<http://www.wixfilters.com/> .

            IndusCo, Ltd., located in Greensboro, NC is a certified ISO
9001:2000 manufacturer of over 350 different products. Using strict
manufacturing and quality control procedures all incoming raw materials
are tested, monitored and carefully weighed. This precise scrutiny
enables IndusCo, Ltd. to manufacture and ship consistently high quality
products.

 

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