NBA Announces Promotional Relationship with CSK Auto for 2007

WHAT: The National Basketball Association will present its assortment of NBA automotive and recreational products at the 2006 Specialty Equipment Market Association (SEMA) Auto Show from Oct. 31 – Nov. 3, 2006 at the Las Vegas Convention Center.

As part of its ongoing focus in the automotive aftermarket category, this year the NBA has teamed up with CSK Auto, the largest specialty retailer of automotive parts and accessories in the Western United States, to showcase NBA automotive products and to celebrate the 2007 NBA All-Star Game in Las Vegas in February. From Nov. 20, 2006 to Feb. 28, 2007, 34 CSK Auto stores in Las Vegas and Los Angeles will carry an assortment of NBA team and All-Star 2007 products including auto, recreation, sporting goods, toys, games, apparel and novelty items.

NBA products will be on display at the SEMA show in the On the Edge Marketing booth (Booth #13130) as well as at the specific booths for each NBA licensee listed below:

On The Edge Marketing (Booth #13130): Collapsible Chairs, Tables and Canopies, Neon Signs and Clocks, Barstools, Garage Flooring Tiles, Floor Mats, Seat and Steering Wheel Covers. Available at Sears, Fred Meyer, Keystone Auto, Northern Tools, and other automotive retailers.

TM Performance Products (Booth #33437): Trailer Hitch Covers, Step Hitches, Gear Shift Covers and Lockware. Available through TM's catalog, web site and extensive distributor network. Lakers product available at select Kragen Auto Parts Stores in Los Angeles, and NBAStore.com in early 2007.

SunLite Car Cover Ltd. (Booth #20042): Car and Truck Covers consisting of custom printed graphics, UV fade-resistant inks, an anti-theft/locking system and convenient storage bag. Initial product launch will feature Los Angeles Lakers and Clippers identified products only and will be available for purchase by December 2006 at specialty automotive retailers, automotive catalog retailers and NBAStore.com.

In-Concept (Booth #12535): One Way Window Film (rear window, visor film and die-cut graphics). Available through distributors at sports specialty outlets, CSK Auto, general merchandise retailers (Kroger, Walgreen’s, Bob’s Stores), mass channel (Wal-Mart and Target) and team shops in NBA arenas in early 2007.

NBA executives will be on site during SEMA to discuss the product lineup as well as the relationship with CSK.

About the NBA: More than 200 licensees manufacture and promote NBA products, which are sold in more than 100,000 retail stores in 100 countries on six continents. Major categories include video games, apparel, sporting goods and trading cards. The NBA also owns and operates the world famous NBA Store in New York City and NBAStore.com. The NBA Store receives over 1 million visitors annually, and features an array of multimedia attractions, including a fully operational broadcast booth and an official half-court used for special events, and regularly-scheduled appearances by NBA and WNBA players, legends and celebrities. NBAStore.com receives over 20 million visitors each year and offers four international stores online in Europe, China, Japan and Spain.