Arkona Presented 2006 Implementation Award from the STAR Organization

SALT LAKE CITY--Arkona Inc. (OTCBB: ARKN), the leader in on-demand solutions for new car franchise, independent, and powersports dealerships, announced today that it has received the Excellence In Standards Implementation Award for 2006 from the STAR Organization.

The Excellence in Standards Implementation Award recognizes companies that have achieved extraordinary successes in the implementation of STAR Standards in their business solutions.

“The goal of STAR is to establish voluntary industry standards for the exchange, management and integration of information that support the management, delivery and evaluation of retail automobile products and services,” stated Dick Malaise, CIO, NADA. “STAR has created flexible, cost effective standards and methodologies for interoperability between IT systems and Arkona has been a strong proponent of our organization’s efforts for several years.”

The STAR organization is the Information Technology (IT) standards organization for the retail automotive industry.

“We’ve supported STAR from our early days and it is clear they have been a catalyst in bringing about improved communications standards in the automotive industry,” said Rich Holland, President and CTO, Arkona. “We are honored to receive this award of excellence from STAR. Affiliating with STAR has benefited Arkona and its dealer customers.”

Dealers can obtain more information about Arkona and its dealer management system by calling Arkona Sales at 800-429-3375 or via email at sales@Arkona.com

About STAR

Headquartered in McLean, Virginia, STAR is a not-for-profit organization and its members include Dealers, Manufacturers and Retail System Providers (RSPs). As members, they are interested in developing, promoting, and administering voluntary IT standards in the retail automotive industry and improving the effectiveness, timeliness and competitiveness of the IT solutions needed within the retail automotive industry.

More information about the STAR organization can be found at www.starstandard.org

About Arkona Inc.

Founded in 1996, Arkona is a public company and a leader in automotive management solutions. Arkona’s Dealer Management System also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market Arkona is the premier Application Service Provider (ASP). For more information visit the Arkona Web site at www.Arkona.com

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