News Release: AutoExtra.com Traffic Explodes in 2006

AutoExtra.com Traffic Explodes in 2006

 

Over 2 million visitors in September

 

Atlanta (October 26, 2006) - In only its second year, AutoExtra.com, the
second-largest used vehicle database on the web, experienced a dramatic
increase in consumer traffic in September. According to Web Trends, a
global web analytics market leader, unique visitors reached an all time
high of more than 2.1 million, up 51 percent from September of last
year. Additionally, page views were up 222 percent and the site
increased its inventory by 34 percent. 

"Our substantial increase in traffic speaks to the automotive consumers'
trust and confidence in this website," said Michael Holohan, general
manager, AutoExtra.com. "With the continuing increases in both viewers
and buyers, AutoExtra.com is quickly becoming a major player in the used
automotive segment."

Launched in February of 2005, AutoExtra.com is relatively new to the
used automotive business, and yet, it has quickly produced significant
results for dealers and buyers alike. New site enhancements including
advanced vehicle search functions and greater web page dimension are
scheduled for release in early 2007, creating a more rewarding
experience for the automotive buyer. 

About AutoExtra.com

AutoExtra.com, launched in February 2005 and headquartered in Virginia
Beach, Va., is one of the fastest growing automotive websites. Complete
with over a million new and used car listings, AutoExtra.com features
the second-largest used vehicle database on the Web. Through informative
customer initiatives including vehicle reviews and a payment calculator,
AutoExtra.com continually offers resources to help customers buy and
sell vehicles. 

AutoExtra.com is owned and operated by Auto Trader Publishing Company, a
division of Cox Auto Trader, Inc.

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Media Contact: 

Theresa Edwards

757-493-3821

Theresa.Edwards@traderonline.com