Mobileye AWS Prevents Accidents with Unblinking, Intelligent Third Eye

LAS VEGAS, Oct. 27, 2006 -- SEMA 2006 -- Mobileye's breakthrough AWS suite of intelligent vision products offers an ever-attentive "third eye" for aftermarket vehicles that can prevent accidents by providing early warnings to the driver.

Using a single camera located on the front windscreen, the Mobileye AWS (advance warning system) detects and tracks vehicles on the road ahead providing range, relative speed and lane position data. In addition, the system detects lane markings, measuring and monitoring distance to road boundaries. A dashboard-mounted and a pair of left and right speakers inside the car provide timely audio and visual warnings enabling drivers to react to a variety of dangerous situations.

Mobileye AWS provides advance warnings for distance keeping, lane departure, and forward collision. Initially, the system will be sold only as a lane-change and traffic-ahead warning system with visual and audio alerts for the driver. The warnings can be tuned to accommodate different driving styles.

Founded in 1999, Mobileye is a pioneer in the development of vision systems for intelligent transportation and has received recognition from the leading automotive companies worldwide. Agreements have already been signed with several automotive manufacturers and Tier-1 suppliers (including Delphi Electronics & Safety and Magna Electronics). Installations in 5 production platforms are slated for 2007.

Mobileye: Our Vision. Your Safety ( http://www.mobileye.com/ ). Visit us at booth #10218 in Mobile Electronics and Technology at SEMA. To set up an interview, please contact Lori Vierthaler at 316-992-8271, lori@drazninpr.com.

To download Hi-Resolution images go to: http://www.mobileye.com/PressKit_'06 .