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Hitachi Announces Commencement of Tender Offer

TOKYO--Hitachi, Ltd. (TOKYO:6501) today announced that it would commence a tender offer for shares of Clarion Co., Ltd. (TOKYO:6796) (Clarion) as it had announced on October 11, 2006.

1. Purpose of Tender Offer

In December 2000, Hitachi and Clarion established a joint venture company, HCX Corporation (HCX), to develop Car Information Systems (CIS). Subsequently, in December 2004, Hitachi purchased Clarion shares to become Clarions largest shareholder. Then in April 2005, the two companies entered into an agreement to comprehensively strengthen cooperation in the CIS field. Based on this agreement, Hitachi and Clarion have been cooperating in technological development and materials procurement for navigation systems and other products and systems.

Hitachi is channeling resources into its automotive systems business, which includes CIS, to strengthen it as one of the core businesses of the Hitachi Group. Amid the ongoing technological race in the auto industry to develop next-generation vehicles that fuse the four essential automobile functions -- driving, steering, braking and communicating -- growth of CIS centered on navigation systems is seen by Hitachi as a vital element for development of the automotive systems business. Hitachi believes that it is necessary to strengthen the businesses relating to CIS, which will be a key component of the communications function of next-generation automobiles.

Hitachi has decided to conduct a tender offer for Clarion shares (the Tender Offer) to make it a member of the Hitachi Group with the view to further developing the CIS business by reinforcing ties with Clarion. This will be achieved by making even greater use of Clarions planning and development capabilities for in-vehicle entertainment systems such as audio-visual and navigation systems and devices, as well as its marketing capabilities that have been applied in the aftermarket and with automakers around the world, including Japan.

After the Tender Offer, subject to Clarion becoming a subsidiary of Hitachi, Xanavi Informatics Corporation (Xanavi,) a wholly owned subsidiary of Hitachi, will be made a wholly owned subsidiary of Clarion. Hitachi believes that by promoting system development based on an integrated approach by Clarion and Xanavi, it can strengthen the basis of the Hitachi Groups CIS business in platform software for products, in the development of technologies for the future and a stronger total supply chain from the procurement of materials through production, sales and services.

Through these reorganization moves, Hitachi, Clarion, Xanavi and HCX will work toward integrating their business plans and operating systems to accelerate management and ensure the effective utilization of resources. In fiscal 2005, Xanavi and Clarion reported net sales of 44.4 billion yen and 184.1 billion yen, respectively. In fiscal 2010, the Hitachi Groups CIS business is targeting net sales of 290.0 billion yen on a consolidated basis. Based on the basic agreement signed between Hitachi and Clarion on October 11, 2006, Hitachi, Clarion and Xanavi will look into deepening cooperation and capturing even greater synergies in their operations in future business plans.

Clarions stock is currently listed on the first sections of the Tokyo Stock Exchange (TSE) and the Osaka Securities Exchange (OSE). However, because no upper limit has been set on the number of shares to be purchased, it is possible that Clarion will fall within the delisting standards of the TSE and the OSE following execution of the Tender Offer. Nevertheless, as there is no intention to delist Clarions stock through the Tender Offer, Hitachi will make its best effort in order to maintain listing of Clarions stock should this situation arise. Notwithstanding these efforts, if a delisting of Clarions stock becomes unavoidable, Hitachi and Clarion will discuss necessary measures to protect the interests of Clarions minority shareholders. The specific measures to be taken in these cases will be determined after, and based on the outcome of, the Tender Offer.

Clarions Board of Directors has expressed its approval of the Tender Offer.

2. Overview of Tender Offer

(1) Overview of subject company

1) Name              Clarion Co., Ltd.

2) Main businesses   Manufacture and sales of car audio systems, car
                     navigation systems, in-vehicle computing systems,
                     imaging equipment, bus systems and communications
                     products, etc.

3) Established       December 18, 1940

4) Head office       5-35-2, Hakusan, Bunkyo-ku, Tokyo

5) President         Tatsuhiko Izumi

6) Paid-in capital   26,100 million yen

7) Shareholders (as of March 31, 2006)

     Hitachi, Ltd.                             14.40%
     The Master Trust Bank of Japan, Ltd.       4.01%
     Japan Securities Finance Co., Ltd.         3.40%
     Japan Trustee Services Bank, Ltd.          2.93%
     Trust & Custody Services Bank, Ltd.        2.03%

8) Relationships with Hitachi, Ltd.

     Capital           Hitachi owns 14.40% of Clarion's issued shares.
     Human Resources   One Hitachi employee serves as a director
                       of Clarion.
     Transactions      Hitachi sells components for car navigation
                       systems, etc., to Clarion.
(2) Class of stock to be purchased      Common stock

(3) Tender Offer period
From October 25, 2006 (Wed.) through November 30, 2006 (Thu.)
(37 days).

(4) Purchase price        230 yen per share

(5) Basis for calculating purchase price
The purchase price of 230 yen per share offered by Hitachi was
determined by comprehensively taking into consideration the market
price of Clarion common stock, Clarion's financial condition, future
earnings prospects and a third-party evaluation of the estimated value
of Clarion stock conducted by Nomura Securities Co., Ltd., and
includes a premium of approximately 33% over the average share price
of Clarion common stock traded on the First Section of the TSE for
the three month period immediately preceding October 10, 2006.

(6) Number of shares to be purchased        100,666,000 shares

(Note 1)   Hitachi will purchase all tendered shares even if the
           total tendered shares exceed the planned number to be
           purchased.
(Note 2)   Hitachi will purchase all tendered shares even if the
           total tendered shares fall short of the planned number
           to be purchased.

(7) Change in Hitachi's shareholding due to Tender Offer

Shareholding before the Tender Offer      40,707,000 shares
                                          (Shareholding: 14.40%)
Shareholding after the Tender Offer       141,373,000 shares
                                          (Shareholding: 50.0003%)
(Note 1)   The shareholding after the Tender Offer represents the
           number of shares if the planned number of shares is
           purchased.
(Note 2)   Because Hitachi intends to purchase all tendered shares
           except 292,148 shares of Clarion's treasury stock (as of
           March 31, 2006) even if the total tendered shares exceed
           the planned number to be purchased, the maximum
           shareholding after the Tender Offer may be 99.90%.
(Note 3)   The calculation of shareholding is based on Clarion's total
           number of issued shares, 282,744,185 shares, as of March
           31, 2006.

(8) Notification date for start of
    Tender Offer                    October 25, 2006 (Wed.)

(9) Tender Offer agent              Nomura Securities Co., Ltd.

(10) Funds required for
     Tender Offer                   Approx. 23,153 million yen

(Note)  This represents the estimated amount required if Hitachi
        purchased the planned number of shares (100,666,000 shares)
        at the planned purchase price of 230 yen. Because Hitachi
        intends to purchase all tendered shares even if the total
        tendered shares exceed the planned number to be purchased
        except 292,148 shares of Clarion's treasury stocks (as of
        March 31, 2006), the maximum funds required could be
        approximately 55,601 million yen.

3. Agreement with Subject Company Regarding Tender Offer
The Board of Directors of Clarion has expressed its approval of the
Tender Offer.

A memorandum of understanding has been entered into between Hitachi
and Clarion with respect to the Tender Offer on October 11, 2006,
the main details of which are as follows:

(1) After the Tender Offer, subject to Clarion becoming a subsidiary
    of Hitachi, Xanavi, a wholly owned subsidiary of Hitachi, will be
    made a wholly owned subsidiary of Clarion.

(2) Clarion's stock is currently listed on the first sections of the
    TSE and the OSE. However, because no upper limit has been set on
    the number of shares to be purchased, it is possible that Clarion
    will fall within the delisting standards of the TSE and the OSE
    following execution of the Tender Offer. Nevertheless, as there is
    no intention to delist Clarion's stock through the Tender Offer,
    Hitachi will make its best effort in order to maintain listing of
    Clarion's stock should this situation arise. Notwithstanding these
    efforts, if a delisting of Clarion's stock becomes unavoidable,
    Hitachi and Clarion will discuss necessary measures to protect the
    interests of Clarion's minority shareholders. The specific
    measures to be taken in these cases will be determined after,
    and based on the outcome of, the Tender Offer.

(3) The name and brands of Clarion will be maintained in their current
    form even if Hitachi holds a majority of the total voting rights
    of shareholders of Clarion on or after the settlement date of the
    Tender Offer.

(4) The board of directors of Clarion after the first general meeting
    of shareholders of Clarion after the date when Clarion comes to
    hold all of the issued shares in Xanavi will be made up of nine
    members; Hitachi shall designate five of the nine members, and
    Clarion shall designate four of the nine members. Members will be
    determined after, and based on the outcome of, the Tender Offer.
    Representative directors are to be appointed from the four members
    nominated by Clarion. Auditors are to be designated upon
    consultation between Hitachi and Clarion.

    Clarion will appoint Mr. Tatsuhiko Izumi, Clarion's current
    President, as a candidate of its representative director.

4. Outlook

Clarion is expected to become a consolidated subsidiary of Hitachi due to the Tender Offer. After the completion of the Tender Offer, Hitachi will, if necessary, make a further announcement regarding the impact of the Tender Offer on its operating results as soon as the information becomes available.

Hitachi also plans to determine the method for making Xanavi a wholly owned subsidiary of Clarion after, and based on the outcome of, the Tender Offer.

(Note) Except as otherwise indicated, all references as to date are to those in Japan.

About Hitachi, Ltd.

Hitachi, Ltd., (TOKYO:6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 356,000 employees worldwide. Fiscal 2005 (ended March 31, 2006) consolidated sales totaled 9,464 billion yen ($80.9 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Cautionary Statement

Certain statements found in this document may constitute forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements reflect managements current views with respect to certain future events and financial performance and include any statement that does not directly relate to any historical or current fact. Words such as anticipate, believe, expect, estimate, forecast, intend, plan, project and similar expressions which indicate future events and trends may identify forward-looking statements. Such statements are based on currently available information and are subject to various risks and uncertainties that could cause actual results to differ materially from those projected or implied in the forward-looking statements and from historical trends. Certain forward-looking statements are based upon current assumptions of future events which may not prove to be accurate. Undue reliance should not be placed on forward-looking statements, as such statements speak only as of the date of this document.

Factors that could cause actual results to differ materially from those projected or implied in any forward-looking statement and from historical trends include, but are not limited to:

-- fluctuations in product demand and industry capacity, particularly
   in the Information & Telecommunication Systems segment, Electronic
   Devices segment and Digital Media & Consumer Products segment;

-- uncertainty as to Hitachi's ability to continue to develop and
   market products that incorporate new technology on a timely and
   cost-effective basis and to achieve market acceptance for such
   products;

-- rapid technological change, particularly in the Information &
   Telecommunication Systems segment, Electronic Devices segment and
   Digital Media & Consumer Products segment;

-- increasing commoditization of information technology products, and
   intensifying price competition in the market for such products,
   particularly in the Information & Telecommunication Systems
   segment, Electronic Devices segment and Digital Media & Consumer
   Products segment;

-- fluctuations in rates of exchange for the yen and other currencies
   in which Hitachi makes significant sales or in which Hitachi's
   assets and liabilities are denominated, particularly between the
   yen and the U.S. dollar;

-- uncertainty as to Hitachi's ability to implement measures to reduce
   the potential negative impact of fluctuations in product demand
   and/or exchange rates;

-- general socio-economic and political conditions and the regulatory
   and trade environment of Hitachi's major markets, particularly, the
   United States, Japan and elsewhere in Asia, including, without
   limitation, a return to stagnation or deterioration of the Japanese
   economy, or direct or indirect restriction by other nations on
   imports;

-- uncertainty as to Hitachi's access to, or ability to protect,
   certain intellectual property rights, particularly those related to
   electronics and data processing technologies;

-- uncertainty as to the results of litigation and legal proceedings
   of which the Company, its subsidiaries or its equity method
   affiliates have become or may become parties;

-- possibility of incurring expenses resulting from any defects in
   products or services of Hitachi;

-- uncertainty as to the success of restructuring efforts to improve
   management efficiency and to strengthen competitiveness;

-- uncertainty as to the success of alliances upon which Hitachi
   depends, some of which Hitachi may not control, with other
   corporations in the design and development of certain key products;

-- uncertainty as to Hitachi's ability to access, or access on
   favorable terms, liquidity or long-term financing; and

-- uncertainty as to general market price levels for equity securities
   in Japan, declines in which may require Hitachi to write down
   equity securities it holds.

The factors listed above are not all-inclusive and are in addition to other factors contained in Hitachis periodic filings with the U.S. Securities and Exchange Commission and in other materials published by Hitachi.