Barrett-Jackson Names Ford as Key Sponsor

SCOTTSDALE, Ariz.--Building on last year’s successful auctions in both Scottsdale, Ariz. and Palm Beach, Fla., Ford will team up with Barrett-Jackson Auction Company, LLC as a key automotive sponsor. Barrett-Jackson has moved into high gear for the planning and execution of the Scottsdale auction open to the public January 15 - January 21, 2007, and is now accepting sponsorship proposals from other interested parties.

Ford has secured the title sponsorship of the Barrett-Jackson Family Value Day, scheduled for Monday, January 15. In its second year, Family Value Day is dedicated to bringing in the young generation of car enthusiasts and expanding the hobby by offering discounted tickets for adults and allowing children under the age of 12 in for free.

Sponsorship opportunities are still available in a broad range of categories which will cater to the more than 250,000 people who annually attend the week-long event. Companies looking to target the luxurious lifestyle customer or are interested in an automotive-related sponsorship, food and beverage and general event sponsorships should contact Phil Neri at Barrett-Jackson by calling 480-421-6694.

“One of the greatest aspects of Barrett-Jackson is the broad range of customers who attend our event,” said Craig Jackson, President and CEO of the Barrett-Jackson Auction Company, LLC. “We have everything from a lifestyle pavilion that pampers our customers while their significant other is out bidding on cars, to an entire day dedicated to families. There is something for everyone at Barrett-Jackson.”

Barrett-Jackson recently announced the addition of a rock memorabilia auction to the line-up of events that will take place throughout the week. Scheduled for Monday, January 15, this event will offer some of the most unique rock memorabilia available throughout the world.

“We expect to see an entirely new audience attend the rock ‘n roll auction this year,” added Jackson. “By partnering with Cooper Owen, we are sure to offer the best in rock merchandise for everyone from your average music fan to the astute collector.”

About Barrett-Jackson

Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces the “World’s Greatest Collector Car Events™” in Scottsdale and Palm Beach, Fla. For more information about Barrett-Jackson, visit www.barrett-jackson.com or call (480) 421-6694.