Membership Has its Privileges: Cars.com Joins PointRoll's Included(TM) Program

PointRoll's Included(TM) Program Provides a Competitive Advantage to its Elite Online Publisher Members, and their Advertisers, Eager to Capitalize on Benefits of Rich Media Adoption

CONSHOHOCKEN, Pa., Oct. 19 -- At a time when partner programs are flooding the online advertising industry, PointRoll Inc., leading developer of rich media technology solutions, today marked the three-year success of its PointRoll Included(TM) Program by adding its newest member, Cars.com, the most comprehensive destination for those looking to buy or sell a new or used car.

"With PointRoll's Included Program, advertisers can now reach the Cars.com audience with the most interactive ads available today while removing the barriers of cost and distribution normally associated with the use of rich media," said Kevin Considine, VP of National Advertising of Cars.com.

Cars.com joins PointRoll's Included Program and will provide a discount to advertisers seeking to leverage rich media at the site. This is the cornerstone of the Included Program's success - that by collaborating with elite online publishers that understand the strategic value of rich media, the traditional barriers of cost and distribution to rich media adoption for advertisers is eliminated.

"We recognized early on the power of teaming with the online publishing powerhouses that influence media buys and appreciate the significance of utilizing rich media," said Rob Clark, Vice President of Channel Development, PointRoll.

Three Years and Counting: The Power of Teaming with PointRoll

There are two unique reasons the PointRoll Included Program has enjoyed a successful legacy:

  -- Agency/Advertiser Footprint - PointRoll has the largest and most
     aggressive agency / advertiser sales force that leverages this program
     in the over 1500 sales calls PointRoll conducts a year.  In this way,
     PointRoll's sales force becomes an extension of the publisher's
     salesforce.  As a result, the publishers are included in advertising
     campaign media buys that they never would normally have access to.

  -- Rich Media Stronghold - PointRoll represents 70% of the rich media
     market.  Specifically, if there is a rich media advertising buy in the
     market, PointRoll is included in 70% of those buys.  This offers its
     publisher members yet another previously unavailable sales opportunity.

"We have worked with PointRoll over the past three years and have been very pleased with the results, as have our advertising clients," said Peter Naylor, SVP of NBC Universal Sales. "The Included Program has allowed [iVillage] to close additional business and gain a larger share of rich media business."

Beyond a Partnership Network - PointRoll Included is An End-to-End Member Service Program

When it created the Included Program, PointRoll understood that a basic partnership model would not suffice - only a formal program with specific requirements and dedicated resources could ensure its longevity and foster consistent, expanded adoption of rich media.

Upon an initial agreement, PointRoll and the Included publisher member negotiate an agreed upon price by which the publisher can offer PointRoll technology and services to advertisers at no additional charge when they run eligible campaigns on the publisher's site. Advertisers can run PointRoll rich media ads at no additional cost, while benefiting from the vast distribution channel inherent in the publisher's site. The PointRoll Included Program criteria are also rigorous and meant to attract and maintain an exclusive roster of elite publishers, and results in true benefits for both publishers and advertisers.

PointRoll Included Program Members

Today, the PointRoll Included Program is more than 30 members strong including iVillage, AOL, MSN, About.com, NYTimes.com, Walt Disney Internet Group, MySpace, IGN and Advertising.com among others. Additionally, PointRoll also recently added Univision Communications Inc., the premier Spanish- language media company in the United States, as a PointRoll Included member.

About Cars.com

Partnered with more than 200 leading metro newspapers, television stations and their websites, Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 1.8 million vehicles from 12,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by Forbes.com as a Best of the Web site for car shopping, Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month. Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo, Gannett Co., Inc., The McClatchy Company, Tribune Company and The Washington Post Company.

About PointRoll

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. develops innovative rich media technology solutions that go beyond the creative limitations of existing advertising options. PointRoll's groundbreaking products and superior service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. Alongside its unique, compelling offerings and service, PointRoll delivers comprehensive, real-time reporting capabilities that exponentially improve measurement, generating data that effectively illustrates how and why it maximizes return on investment.

The company launched its first proprietary technology platform, "The Boys," to provide a full range of marketing solutions that include comprehensive service support and extensive data reporting capabilities. "The Boys" include: FatBoy(R) expanding ads, TomBoy(R) universal 100K+, TowelBoy(R) snap-back units, BadBoy(R) floating ads, and PaperBoy Local Delivery(TM). PointRoll works with more than 800 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com/.