Ultra-Low-Power MCU Technology Showcased at TI's Fifth Annual MSP430 Advanced Technical Conference

Highlights Include: Keynote by Grant Imahara of 'MythBusters', Free MSP430 Experimenter's Board and eZ430 Design Contest Winners Presentation

DALLAS, Oct. 19 -- What:  Attendees of the 2006 Texas Instruments Incorporated
(TI) MSP430 Advanced Technical Conference (ATC) will discover the
          latest MSP430 ultra-low power microcontroller (MCU) technology and
          have the opportunity to expand their MCU design expertise through
          a choice of hands-on labs, in-depth technical lectures and
          collaboration with MSP430 MCU technology experts for low power,
          portable design tips and tricks. Electronics and special effects
          specialist Grant Imahara of the Discovery Channel series
          "MythBusters" will address attendees on the opening day at ATC US.
          Imahara is a former animatronics engineer from George Lucas'
          Industrial Light & Magic (ILM), where he worked on movies
          including "The Lost World: Jurassic Park" and "Star Wars:
          Episode 1 - The Phantom Menace." Imahara is also the author of the
          book, Kickin' Bot: An Illustrated Guide to Building Combat Robots.
          His own machine, "Deadblow," is a BattleBots champion.

   When & Where:
   * US: Dallas, Texas November 7-9, 2006
   * Europe: Sonthofen, Germany December 5-7, 2006
   * Asia: Shenzhen, China December 11-12, 2006, Bangalore, India January
     9-10, Taipei, Taiwan December 14-15, 2006
   * Japan: Tokyo November 28-29, 2006

  Almost 100 entries to MSP430 eZ Design Contest

Winners of the recently completed eZ430 design contest will be announced at ATC US on November 8, 2006. Contestants submitted nearly 100 projects ranging from practical everyday devices to industry-specific solutions that showed off their design skills using the world's lowest-power MSP430 MCUs and development tools, including the new eZ430-F2013-a USB stick-based full emulation and development tool. Winners will be notified prior to ATC and awarded free entry and lodging for the conference along with one of three Samsung DLP(R) HDTVs.

Registration:

To register for ATC, visit http://www.ti.com/atc . Attendees will receive a unique, fully functional experimenter's development board that will be utilized in all ATC labs. This versatile board features the MSP430FG4619 and MSP430F2013 devices, can be programmed using any USB flash emulation tool and is compatible with Chipcon's CC1100 evaluation nodule. Integrated peripherals include: a 12-bit digital-to-analog converter (DAC), a 12-bit successive approximation (SAR) analog-to-digital converter (ADC), a 16-bit sigma delta ADC, operational amplifiers, DMA and LCD controller. Communication interfaces include SPI, UART and I2C. For more details, see http://www.ti.com/atc .

TI Enables Innovation with a Broad Range of Controllers

From ultra low power MSP430 and 32-bit general purpose TMS470 ARM7(TM)- based MCUs to high performance TMS320C2000(TM) digital signal controllers, TI offers designers the broadest range of embedded control solutions. Designers can also accelerate their design to market by tapping into TI's complete software and hardware tools, extensive third party offerings and technical support. For more information on the broad range of TI's controllers, see http://www.ti.com/mcu .

About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company includes the Educational & Productivity Solutions business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/ .

TRADEMARKS

TMS320C2000, DLP are trademarks of Texas Instruments. ARM7 is a trademark of ARM Limited. All other trademarks and registered trademarks are the property of their respective owners.