Neiman Marcus Limited Edition BMW M6 Convertible Sells Out in Record-Breaking One Minute and Thirty-Two Seconds

Dial-up Frenzy as Customers Vie to Be Among the First Fifty Callers

WOODCLIFF LAKE, N.J., Oct. 18 -- The holidays are coming early for 50 Neiman Marcus customers who managed to place their calls into BMW to order the new 2007 BMW M6 Convertible that was featured in this year's Neiman Marcus Christmas Book, as it went on sale today at 12 PM, EDT.

As the clock struck noon, the 1-866-303-2696 phone lines were completely lit up with buyers who wanted to be sure they were among the first in the U.S. to own the just-introduced Limited Edition M6. The Convertible sold out in a mere one minute, thirty-two seconds.

Billed as the "must-have" automobile for the person who has everything, the luxury convertible made its U.S. debut at the unveiling of the Neiman Marcus Christmas Book in Dallas on October 3rd. Only 50 of these new U.S. limited-edition models, built especially for Neiman Marcus, are being produced in the inaugural year. They feature custom Ruby Black exterior finish accented with Piano Black trim elements, and power sports seats wrapped in a custom Gold Brown shade of supple BMW Individual Merino leather. The car can launch you from 0 to 60 mph in just 4.5 exhilarating seconds, and features a powerful 5.0-liter V-10 engine that produces 500 horsepower.

The Limited Edition 2007 BMW M6 Convertible is featured on pages 96-97 of the 2006 Neiman Marcus Christmas Book, and retails for $139,000.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car centers, 334 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 80 MINI passenger car dealers, and 30 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

  www.bmwgroupna.com
  www.bmwusa.com
  www.bmwmotorradusa.com
  www.miniusa.com
  www.rolls-roycemotorcars.com

  To see the Neiman Marcus Christmas Book, go to www.neimanmarcus.com.

NOTE TO EDITORS: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwgroup.com. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.