Frost & Sullivan Recognizes LINE-X Corporation's Outstanding Brand Development Strategies in the North American Bedliners Market

PALO ALTO, Calif., Oct. 18, 2006 -- Frost & Sullivan recently named LINE-X Corporation as the recipient of the 2006 North American Bedliners Brand Leadership of the Year Award. Each year Frost & Sullivan presents this Award to a company that has demonstrated excellence in brand development within a particular market. The Award recognizes the company's ability to best perceive consumer needs and develop marketing strategies that elevate the brand's quality, style, and image to create an overall value perception.

LINE-X has consistently demonstrated its ability to be at the cutting edge of product innovation, customer service, quality control, and market penetration in the North American bedliners market.

The company's ability to develop innovative and aesthetic products that cater to both commercial and retail customers has established it as a leader in the bedliner aftermarket.

In 2006, LINE-X introduced the first spray-on composite bedliner, LINE-X XTRA(R) in collaboration with DuPont(TM). This new breed of spray-on bedliner offers superior UV stability, enhanced gouge and abrasion resistance, and can be coordinated with the vehicle manufacturer's exterior color code.

LINE-X's strict quality control has enabled it to be a leading supplier to many industries that utilize spray-on applications. Its centralized franchisee system gives it complete control over safety standards, Occupational Safety & Health Administration (OSHA) requirements, and other industry standards adopted by dealers. It also offers excellent training and marketing support to its franchisees.

Consumers across the United States and Canada have consistently given LINE-X a high ranking for parameters such as product quality, service, and for meeting specific end-user needs. They are also satisfied with the company's time to respond and ability to solve problems the first time.

"LINE-X backs the nationwide limited lifetime warranty offered by LINE-X dealers," says Frost & Sullivan research analyst Rahul Ganju. "They also monitor customer feedback at all dealer locations to determine any problems in installation or equipment operation."

The company is well known for adapting its products to optimally suit consumer requirements. In addition to pickup truck beds, it has utilized the attributes of its coating products to penetrate other markets including military, industrial, and commercial applications. Its unique solutions for a wide range of applications provide options that are flexible in terms of durability, appearance, and protection.

"The entire gamut of end-product quality checks, service before and after the sale, and the transparency with which the service is provided to end users has created a special niche for LINE-X," notes Ganju. "The ability to adapt its product solutions to suit the needs of various consumers and a wide range of applications make LINE-X Corporation a prime participant in the spray-on bedliner market."

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About LINE-X

LINE-X is the industry leader in truck bed protection offering specially formulated polymers that permanently bond to the truck's bed. This tough and durable product is contoured to the shape of the truck bed to seal and protect it from weather, road grime, scratches, dents, and most household chemicals while adding an attractive finish that protects the value of the vehicle. LINE-X products are also utilized in commercial, industrial, agricultural, military and custom applications. LINE-X offers Nationwide Limited Lifetime Warranty for spray-on bedliners at more than 550 retail locations worldwide. For more information visit, call 800-831-3232 or visit http://www.linex.com/ .

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.awards.frost.com/ or http://www.automotive.frost.com/ .