Alcantara(R) Now Available in U.S. Autos
'Big Three' Manufacturers to Offer Luxurious Material for First Time in Select Models
NEW YORK, Oct. 17 -- One of the automobile industry's most luxurious brands is making its way stateside. For the first time, Alcantara(R), the interior material of choice for virtually all of the world's leading auto makers, will soon be available in American cars and SUVs from DaimlerChrysler, Ford and General Motors. Alcantara(R) is a one-of-a-kind upholstery material that has long been the premiere choice of discerning auto aficionados.
Today's most renowned European and Japanese luxury vehicles including Lexus, Mercedes-Benz, Porsche, BMW and Audi -- just to name a few -- use Alcantara(R) as a fundamental component in their stunningly modern yet functional interior design. Alcantara(R)'s introduction in the U.S. means its name will not only be synonymous with those notable brands but will also become more familiar with owners of luxury and sports versions of Chrysler, Cadillac and Mercury automobiles, among others.
"For decades, Alcantara(R) has been a household name in the luxury automotive market, particularly with the top European manufacturers," said Derick C. Fronda, Executive Director of Toray Ultrasuede America, Inc. "We are extremely excited to now bring Alcantara(R), and its cutting-edge technology, elegance and performance, to the United States via its largest and most respected auto companies."
Alcantara(R) connects a driver's need for the highest performance standards with their desire for sensory comfort. Prestigious Car designers such as Bertone, Italdesign Giugiaro and Pininfarina have each used Alcantara(R)'s unique texture and flexibility to contribute to the innovation of automotive design.
The proprietary production process of this unique material is characterized by automation and constant control of all phases from spinning to dyeing and is designed to reduce the impact on the environment by adhering to a policy of eco-efficiency higher than that required by law.
New cars from DaimlerChrysler, Ford and GM offering special versions featuring Alcantara(R) will be subsequently announced throughout the fall and 2007. Consumers can find out more about the models that will offer Alcantara(R) at their local dealers. For more information and the latest news on Alcantara(R) visit http://www.alcantara.com/ .
About Toray Ultrasuede America, Inc.
TUA is a subsidiary of Toray Industries, a $13 billion multinational company worldwide leader in advanced technological materials.
TUA is the official distributor of Alcantara(R) materials in the American automotive markets.
Alcantara(R) is the registered trademark of Alcantara Spa, Italy.