IncrediMail Appoints Javier Salom as Director of Business Development

NEW YORK--IncrediMail Ltd. , a leading software company specializing in consumer products and services on the Internet, announced today that Javier Salom has been named Director of Business Development in its New York Office. Salom is responsible for developing business partnerships with branded content providers and advertisers to expand IncrediMail’s co-branded offerings.

Salom previously served as Vice President of International Strategic Marketing at Miramax Film Corp. where he developed marketing plans utilizing all forms of media for the international theatrical releases of all Miramax and Dimension titles. He brings to IncrediMail five years experience in the film industry and a strong history of successful promotional negotiations with household brands. Prior to joining Miramax, Salom served as a research associate in enterprise systems management at the research firm Aberdeen Group.

“Appointing Mr. Salom is part of IncrediMail’s greater strategy to leverage local talent and increase our U.S. presence in order to identify and capture market opportunities in the media and entertainment industries,” said IncrediMail Executive Vice President for US Operations, Jeff Holzmann. “We are constantly improving and expanding the graphic content we have available on our website and Mr. Salom will drive the pursuit to offer branded and familiar content to our users.”

Salom received his bachelor’s degree in Psychology with a concentration in Business Management from Boston College.

About IncrediMail Ltd.

IncrediMail designs and markets an integrated suite of customized and entertaining email software products for the consumer market, offering users the ability to design highly personalized email presentations with our large collection of multimedia content for email communication. Our products include: IncrediMail Xe, which allows users to personalize email messages with creative features and is offered free of charge; IncrediMail Premium, an enhanced version of IncrediMail Xe; IncrediMail Letter Creator, which enables further personalization of backgrounds; The Gold Gallery, a content database of additional backgrounds, animation and notifiers, JunkFilter Plus, an anti-spam solution, and the recently introduced Magentic, a desktop enhancing solution. IncrediMail generates revenue by the sale of these products and services; licensing and co-branding the Incredi brand to operators of third party websites; and selling paid advertising and sponsored links on its website and email client. For more information about IncrediMail, visit www.incredimail-corp.com.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.