GM Certified Used Vehicles Acts Quick. Offers Video-Ads to Dealers.
*For immediate release: October 13, 2006 GM Certified Used Vehicles Acts Quick. Offers Video-Ads to Dealers.* GM Certified Used Vehicles has introduced a truly, compelling Web-marketing tool to its dealers. The QuickSpot TV Listing (currently offered through Auto Trader Publishing’s AutoExtra.com website) features exclusive video-ads complete with custom audio tracks. The individual dealer not only can showcase inventory with multiple photos, vehicle details page and more - but can now feature his or her dealership in a customized video-banner. QuickSpot combines the benefits of TV, classified, and Internet advertising in one product. "The Internet has emerged as THE most efficient way to connect used-vehicle buyers and sellers,” said Paul Pejza, Manager GM Certified Used Vehicles. “As more and more sellers advertise, it is critical that our dealers (and their inventory) stand out - What better way to do this than with mini Web-commercials?" The QuickSpot TV Listing is the result of a collaborative effort over a year in the making. GM Certified and co-op partners Auto Trader Publishing (a Cox Auto Trader company) and QuickSpot (a service of Grace & Wild, Inc.) looked closely at emerging Web-marketing trends and set out to create a co-op Web product that offers the same advantages their classified and television products do now. "GM Certified offers the most powerful co-op advertising in the category, period.” said Bruiser Mann, National Sales Director, Auto Trader Publishing. “The QuickSpot TV Listing is just one example. I don't think dealers realize how good they have it." Auto Trader Publishing was the first to offer GM Certified dealers a turnkey, co-op advertising program through classified print publications. In February 2005 it launched AutoExtra.com to extend its classified reach to the Web. Similarly, Grace & Wild, Inc. (a leading provider of production and postproduction services to General Motors) was the first to offer GM Certified dealers a turnkey, co-op TV/Radio service. QuickSpot was not only the first program of its kind in the country, but was developed specifically for GM Certified dealers. "Our goal is and has always been to make it easy for the dealers, said Jim Shanley, Executive Director, QuickSpot. “We provide national-quality advertising content at an affordable price. Next Day TV! It doesn't get any better than that." GM Certified is the #1 selling certified pre-owned brand in the country. In fact, in 2005 Chevrolet, which is part of the GM Certifed Used Vehicles program, overtook Toyota as the #1 selling single-line manufacturer-certified pre-owned brand as well. GM credits a lot of their success to the support it provides its dealers through both its national brand campaign and the local co-op advertising programs. About GM Certified Used Vehicles GM Certified Used Vehicles, the number-one selling manufacturer-certified brand, are high-quality, reconditioned Buick, Chevrolet, Oldsmobile, Pontiac and GMC vehicles, available at participating Buick, Chevrolet, Pontiac and GMC dealers. All models are six years old or newer, have 60,000 miles or less, are reconditioned to stringent GM Certified Used Vehicles standards and must undergo a rigorous 110-plus-point inspection and reconditioning process. All GM Certified Used Vehicles are supported by a three-month/3,000-mile comprehensive limited warranty/service contract, a three-day/150-mile customer satisfaction guarantee, and 24-hour roadside assistance during the term of the warranty. For more information about GM Certified Used Vehicles, visit www.gmcertified.com, which features exclusive vehicle listings. (For more information log on to www.quickspot.tv or call 1-800-471-4710)