MANHEIM HOLDS ITS FIRST IN-WATER BOAT SALE
News release and photos attached. Please see below for photo captions.
MANHEIM HOLDS ITS FIRST IN-WATER BOAT SALE
Wireless Mobile Unit with Manheim Simulcast Gives Customers Dockside
Viewing
ATLANTA - Manheim Specialty Auctions held its first in-water boat sale,
sponsored by Manheim's 166 Auto Auction on Sept. 22, at Indian Point
Marina in Branson, Mo. More than 200 customers from Canada to
California were able to take advantage of on-site and online bidding
using a variety of technologies, including Manheim Simulcast. Of the 89
registered units offered, approximately one-half were sold.
"We are very pleased with the results of our first in-water boat sale,
especially with more than 50 percent of the boats sold online," said
Karen Braddy, director of heavy trucks, highline and specialty for
Manheim. "While Manheim Simulcast has been used successfully by buyers
and sellers with cars, we're now using it in with specialty auctions.
Our customers could not have gotten closer - even if they had a bathing
suit. We look forward to hosting this event again next year."
The auction was the first to employ Manheim's mobile auction unit,
featuring wireless simulcast capabilities. The mobile auction unit
includes a trailer with an office for dealer check-in, an auctioneer
window, and Manheim Simulcast via satellite. A handheld-camera operator
captures different unit angles; giving dealers enhanced close-ups
previously unavailable through Manheim Simulcast.
Braddy said the introduction of the mobile auction unit is a milestone
for the company. "The mobile auction unit is a valuable offering to
Manheim customers. It allows us to offer Manheim Simulcast sales from
any location, even a marina," she said. "Our goal is to continue to give
specialty customers choice and convenience when it comes to buying and
selling."
About Manheim
Manheim is the world's leading provider of automotive remarketing
services. Through its live auctions and array of technology products,
Manheim impacts every stage of a used vehicle's life cycle, helping
commercial sellers and automobile dealers realize the full value of
their vehicles.
The company's services include reconditioning, certification,
inspections, dealer financing, transport, title management and
marshaling, among others. Manheim is also the leader in remarketing
technology, using its online tools to connect buyers and sellers around
the globe to the world's largest, most comprehensive wholesale
marketplace. In 2005, Manheim handled nearly 10 million used vehicles -
and sold more than 5 million - representing more than $50 billion in
value.
Manheim's subsidiary companies provide value-added remarketing products,
including paintless dent removal (Dent Wizard), Auto Body Repair, and
salvage vehicle remarketing (Total Resource Auctions).
A wholly owned subsidiary of Cox Enterprises, Atlanta-based Manheim is a
global organization with 32,000 employees at its 139 U.S. and
international locations. For more information, visit www.manheim.com
<http://www.manheim.com/> .
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PHOTO 1:
MANHEIM'S FIRST IN-WATER SALE: Manheim Specialty Auctions held its first
in-water boat sale, sponsored by Manheim's 166 Auto Auction on Sept. 22,
at Indian Point Marina in Branson, Mo. More than 200 on-site and online
customers from Canada to California bid on the 89 registered units
offered through a variety of technologies, including Manheim Simulcast.
PHOTO 2:
INSIDE MANHEIM'S MOBILE AUCTION UNIT: Manheim's mobile auction unit,
featuring wireless simulcast capabilities, debuted on Sept. 22, at
Manheim's 166 Auto Auction's first in-water boat sale. The mobile
auction unit includes a trailer with an office for dealer check-in, an
auctioneer window and Manheim Simulcast via satellite. A
handheld-camera operator captures different unit angles; giving dealers
enhanced close-ups previously unavailable through Manheim Simulcast.
Jennifer Poston
McNeely Pigott & Fox
615-259-4000
jposton@mpf.com