AMERICAN SPEED ASSOCIATION LOOKS BACK TO MOVE FORWARD WITH NEW ASA MIDWEST TOUR

 For Immediate Release

 

 

 

 

 

 

 

 

 


AMERICAN SPEED ASSOCIATION LOOKS BACK TO MOVE FORWARD WITH NEW ASA MIDWEST
TOUR

 

DAYTONA BEACH, Fla. (October 16, 2006) - The American Speed Association, a
Midwest staple for nearly 40 years, is taking a long look back into history
as they announce the formation of the new ASA Midwest Tour.

 

"There seems to have been a big void in the Midwest racing scene for the
past few years, and we have had numerous calls from drivers and fans looking
for a Midwest touring series, sort of like the American Speed Association
used to be back when it was founded," said Tim Olson, President/Director of
Operations.

"The short track scene is so strong in the region, and the demand was so
high, that the stars and moons all seem aligned for us to start this new
tour in 2007."

 

Olson has a strong background in short track racing having been both a
driver as well as a track operator. He is co-owner of both I-94 Raceway and
Fergus Falls Raceway in Minnesota, as well as one of the founders of the ASA
Minnesota Late Model Challenge Series.

 

"This is really exciting to be part of an announcement that brings a dream
to reality. This is an old concept full of fresh ideas that should be a lot
of fun and, hopefully, complement what is already out there in the short
track world," said Olson.

 

The new ASA Midwest Tour is designed so that the local drivers, and fan
favorites, will be able to compete against the touring stars as they pull
into town. The rules package, being finalized now, will use the policies
from the Upper Midwest Super Late Models paired with the crate engines as
outlined at Madison (Wis.) International Speedway.

 

It is anticipated that the series will run a 10 to 12 event schedule,
comprised of tracks in Michigan, Illinois, Wisconsin, Iowa and Minnesota.
Teams will run qualifying laps, qualifying races (and last chance race, if
necessary), and a 100-lap main event. It's expected that the season will
start in April and run through October, culminating in a Championship
Invitational with the top ASA Midwest Tour drivers and, potentially, some
other track or series champions.

 

Rules differences between the local track and ASA Midwest Tour will be
equalized through weight changes. Teams will be able to purchase four fresh
tires for each event, but they will be required to use them for all on-track
activities.

 

"We will be working closely with all the tracks on the schedule to create an
environment that levels the playing field as much as possible and creates
parity among the local track Late Model rules and that of the ASA Midwest
Tour," said Olson. "We want to have the local track drivers in the field and
have their fans cheering them on as they take on the touring guys."

 

Adding valuable promotional skills is Stephen Einhaus who takes the role of
Vice President /PR and Event Director. He brings a wealth of experience from
Madison International Speedway where he oversees everything from competition
director to administrative operations.

 

"One of the unique things we are going to do with the ASA Midwest Tour is
bring the entire promotion package to the track, meaning the event posters,
radio and print ads, and everything needed to help put fans in the stands,"
explained Einhaus. "My background includes event promotion, driver
relations, ticket sales, as well as managing the needs of the competitor. I
have gotten really excited the more we make plans for the ASA Midwest Tour
and we have planned this out from every angle. There are plans for the track
to prosper, plans for the competitors to race fairly and evenly, and plans
for the fans to see some great racing, just like the American Speed
Association has been known for in the region for so many years."

 

Einhaus indicated that some initial discussions have already begun to bring
in a variety of special guest drivers, some with historical significance,
some past ASA champions, and others who are well known in major racing
series. "We'd like to bring some names to the racetrack without an added
expense to the facility hosting the event", stated Einhaus. Unfortunately,
he declined to name anyone specific yet as negotiations are still underway
with a variety of potential drivers.

 

"I know it sounds like a broken record, but I too am very happy to be
involved with a project of this caliber and with people who have so much
experience in the industry," Einhaus said. "I really think that there are a
lot of exciting ideas on the table here that will be fun for the fans, and
great for the teams and tracks. Having Tim Olson as my partner in this deal
will be a perfect fit as well as the ASA sanctioning body and Dennis Huth.
If all works according to the plans we have outlined, this will be one of
those 'win-win-win' deals."

 

Another key participant in establishing this new series is Dennis Huth,
president of the ASA Racing which includes the ASA Member Track and Regional
Racing programs. Huth brings with him years of experience, and was one of
the main architects in the creation of the NASCAR Craftsman Truck Series.

 

"In my background, I have had time spent on both sides of the fence so
hopefully I can have a clear understanding of what everyone needs, or at
least wants. I have worked on the team side, the track side, and the
sanctioning side and I do think that the ASA Midwest Tour is starting out
with a program that should make everyone happy," Huth claimed.

 

"Sometimes it is helpful to take a look at history in order to move forward,
and we have done that with the formation of the ASA Midwest Tour. Fans will
see a bit of the old American Speed Association, and all of the thrilling
short track racing that series was founded on. And who knows, maybe even
some of the former champions might spin a wheel with us in 2007, so even the
faces will look familiar," said Huth.

 

"Ever since the American Speed Association was developed, it has grown into
an entity with a rabid fan following thanks to the great entertainment and
outstanding drivers it has generated for so many years. The ASA Midwest Tour
should be a throwback of sorts, getting the American Speed Association back
to those grassroots it was founded on of short track racing throughout one
of the regions that consistently produces some of the finest race car
drivers in the country."

 

To learn more about the ASA Midwest Tour and for series information please
contact the ASA Midwest Tour series office by phone- 608-884-0388 or by
email contact Tim Olson at  
tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com or visit
our web site at  <http://www.asamidwesttour.com> www.asamidwesttour.com. 

 

To learn more of the Daytona Beach, Fla.-based Racing Speed Associates or
the ASA Racing Member Track program, call (386) 258-2221 or send e-mail to
info@asa-racing.com. For news and information from all the racetracks and
regional tours involved in the ASA, visit www.asa-racing.com
<http://www.asa-racing.com/> .

 

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