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Harley-Davidson Sets Record for Quarterly Revenue and Earnings

Worldwide Retail Sales of Motorcycles Climb 8.9 Percent

New Share Repurchase Program Authorized

MILWAUKEE, Oct. 12 -- Harley-Davidson, Inc. today announced record revenue and earnings per share for its third quarter ended September 24, 2006. Revenue for the quarter was $1.64 billion compared to $1.43 billion in the year-ago quarter, a 14.3 percent increase. Net income for the quarter was $312.7 million compared to $265.0 million, an increase of 18.0 percent over the third quarter of 2005. Third quarter diluted earnings per share (EPS) were $1.20, a 25.0 percent increase compared to last year's $0.96.

"Harley-Davidson delivered record results for both revenue and earnings per share during the third quarter," said Jim Ziemer, Chief Executive Officer, Harley-Davidson, Inc. "In addition, worldwide retail sales of Harley- Davidson(R) motorcycles grew 8.9 percent during the quarter. With four new models and an all-new Twin Cam 96(TM) engine with 6-speed transmission on Big Twin motorcycles, the 2007 model line has been a big hit with customers," he said.

For the first nine months of 2006, the Company's worldwide wholesale shipments were 256,348 Harley-Davidson motorcycles. For the full year, the Company now expects to ship between 349,000 and 351,000 units.

During the first nine months of 2006, the Company repurchased 17.2 million shares of its common stock at a cost of $911.0 million. On October 11, 2006, the board of directors of Harley-Davidson, Inc. authorized a new share repurchase program for up to 20 million additional shares.

"As we look to the future, the Company believes it will continue to deliver EPS growth in the range of 11 - 17 % annually through 2009. We expect earnings growth to be driven by solid revenue growth, margin improvement and the benefits of strong free cash flow," said Ziemer.

Motorcycles and Related Products Segment - Third Quarter Results

Revenue from Harley-Davidson motorcycles was $1.29 billion, an increase of $183.2 million or 16.5 percent over the same period last year. Shipments of Harley-Davidson motorcycles totaled 97,046 units, an increase of 9,461 units or 10.8 percent over last year's third quarter.

Revenue from Parts and Accessories (P&A), which consists of Genuine Motor Parts and Genuine Motor Accessories, totaled $248.4 million, an increase of $17.3 million or 7.5 percent over the year-ago quarter. Revenue from General Merchandise, which consists of MotorClothes(R) apparel and collectibles, totaled $71.3 million, an increase of $6.7 million or 10.5 percent over the year-ago quarter.

Gross margin for the third quarter of 2006 was 39.9 percent of revenue compared to 39.2 percent gross margin for the third quarter last year. Third quarter operating margin increased to 26.5 percent from 25.6 percent in the third quarter of 2005.

Motorcycle Retail Sales Data

During the third quarter, worldwide retail sales of Harley-Davidson motorcycles increased 8.9 percent over the prior year quarter. In the U.S., retail sales of Harley-Davidson motorcycles increased 6.7 percent for the quarter. The heavyweight motorcycle industry in the U.S. increased 0.2 percent for the same period.

Retail sales of Harley-Davidson motorcycles grew 18.7 percent in international markets during the third quarter of 2006 compared to the third quarter of 2005. Third quarter retail sales increased 13.7 percent in Japan; Europe was up 9.9 percent; Canada was up 30.2 percent and all other international markets combined were up 35.4 percent.

During the first nine months of 2006, worldwide retail sales of Harley- Davidson motorcycles increased 8.9 percent compared to the same period in 2005.

  Data is listed in the accompanying tables.

  Financial Services Segment

Harley-Davidson Financial Services (HDFS) reported third quarter operating income of $55.2 million, an increase of $7.6 million or 16.0 percent compared to the year-ago quarter. The increase is primarily due to higher net interest income and a higher securitization gain compared to the prior year.

Income Tax Rate

The Company's third quarter effective income tax rate was 36.0 percent compared to 35.5 percent in the same quarter last year. This increase was due to the expiration of the federal research and development tax credit as of December 31, 2005. Assuming the retroactive reinstatement of this tax credit, the Company expects its full year effective tax rate in 2006 will be 35.5 percent.

Harley-Davidson, Inc. - Nine Month Results

For the first nine months of 2006, revenue totaled $4.30 billion, a 7.5 percent increase over the year-ago period. EPS were $2.96, an increase of 15.2 percent compared to the same period last year.

Through the first nine months of this year, shipments of Harley-Davidson motorcycles were 256,348 units, a 6.2 percent increase compared to last year's 241,429 units. Harley-Davidson motorcycle revenue was $3.33 billion, up 7.6 percent compared to last year's $3.10 billion. P&A revenue totaled $683.1 million, a 5.8 percent increase over last year's $645.8 million. General Merchandise revenue totaled $206.9 million, a 10.4 percent increase compared to $187.4 million during the same period in 2005.

HDFS operating income was $163.1 million, a 7.2 percent increase over last year's $152.2 million.

Cash Flow

Cash and marketable securities totaled $952.7 million as of September 24, 2006. Cash flow from operations was $1.29 billion and capital expenditures were $137.5 million during the first nine months of 2006.

Stock Repurchase

The Company repurchased 7.4 million shares of its common stock at a cost of $411.4 million during the third quarter of 2006. For the first nine months of 2006, the Company has repurchased 17.2 million shares of its common stock at a cost of $911.0 million. On October 11, 2006, the board of directors authorized a new share repurchase program for up to 20 million shares, in addition to the 2.8 million shares outstanding under the previous authorization.

Company Background

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles. Harley- Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and their retail customers.

Forward-Looking Statements

The Company intends that certain matters discussed in this release are "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such because the context of the statement will include words such as the Company "believes," "anticipates," "expects," "plans," or "estimates" or words of similar meaning. Similarly, statements that describe future plans, objectives, outlooks, targets, guidance or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated as of the date of this release. Certain of such risks and uncertainties are described below. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward- looking statements and cautioned not to place undue reliance on such forward- looking statements. The forward-looking statements included in this release are only made as of the date of this release, and the Company disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

The Company's ability to meet the targets and expectations noted depends upon, among other factors, the Company's ability to (i) continue to realize production efficiencies at its production facilities and manage operating costs including materials, labor and overhead, (ii) manage production capacity and production changes, (iii) manage supply chain issues, (iv) provide products, services and experiences that are successful in the marketplace, (v) develop and implement sales and marketing plans that retain existing retail customers and attract new retail customers in an increasingly competitive marketplace, (vi) sell all of its motorcycles and related products and services to its independent dealers and distributors, (vii) continue to develop the capacity of its distributor and dealer network, (viii) manage changes and prepare for requirements in legislative and regulatory environments for its products, services and operations, (ix) adjust to fluctuations in foreign currency exchange rates, interest rates and commodity prices, (x) adjust to worldwide economic and political conditions, including changes in fuel prices, (xi) manage the credit quality and recovery rates of HDFS's loan portfolio, (xii) retain and attract talented employees and (xiii) detect any defects in our motorcycles to minimize delays in new model launches, recall campaigns, increased warranty costs or litigation. In addition, the Company could experience delays or disruptions in its operations as a result of work stoppages, strikes, natural causes, terrorism or other factors. Other factors are described in risk factors that the Company has disclosed in documents previously filed with the Securities and Exchange Commission.

The Company's ability to sell all of its motorcycles and related products and services also depends on the ability of the Company's independent dealer network to sell them to retail customers. The Company depends on the capability of its independent dealers and distributors to develop and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the Company.

In addition, the Company's independent dealers and distributors may experience difficulties in selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions or other factors.

                              TABLES FOLLOW

                          Harley-Davidson, Inc.
               Condensed Consolidated Statements of Income
                               (Unaudited)
                 (In thousands, except per share amounts)

                               Three months ended      Nine months ended
                              Sept 24,    Sept 25,    Sept 24,    Sept 25,
                                2006        2005        2006        2005

  Net revenue                $1,635,916  $1,431,151  $4,298,053  $3,999,879
  Gross profit                  652,255     561,272   1,661,795   1,525,989
  Operating expenses            218,243     194,270     590,503     540,780
    Operating income from
     motorcycles & related
     products                   434,012     367,002   1,071,292     985,209

  Financial services income      97,344      81,444     291,812     255,558
  Financial services expense     42,154      33,869     128,734     103,403
  Operating income from
   financial services            55,190      47,575     163,078     152,155

  Corporate expenses              5,215       3,715      16,723      18,001
  Total operating income        483,987     410,862   1,217,647   1,119,363
  Investment income and
   other, net                     4,659         (79)     17,861      11,739
  Income before provision
   for income taxes             488,646     410,783   1,235,508   1,131,102
  Provision for income taxes    175,912     145,829     444,781     401,542
  Net income                   $312,734    $264,954    $790,727    $729,560

  Earnings per common share:
    Basic                         $1.20       $0.97       $2.96       $2.58
    Diluted                       $1.20       $0.96       $2.96       $2.57

  Weighted-average common
   shares:
    Basic                       260,270     274,415     266,772     282,519
    Diluted                     261,229     275,460     267,525     283,406

  Cash dividends per common
   share                          $0.21       $0.16       $0.60      $0.445

                          Harley-Davidson, Inc.
                  Condensed Consolidated Balance Sheets
                              (In thousands)

                                       (Unaudited)             (Unaudited)
                                         Sept 24,  December 31,  Sept 25,
                                           2006        2005        2005

  ASSETS
  Current Assets:
      Cash and cash equivalents           $506,139    $140,975    $437,007
      Marketable securities                446,543     905,197     580,826
      Accounts receivable, net             149,951     122,087     139,759
      Finance receivables held for sale    100,109     299,373     223,758
      Finance receivables held for
       investment, net                   1,273,841   1,342,393   1,135,001
      Inventories                          281,536     221,418     232,240
      Other current assets                 124,837     113,794     114,568
  Total current assets                   2,882,956   3,145,237   2,863,159

  Finance receivables held for
   investment, net                         706,695     600,831     587,315
  Other long-term assets                 1,443,411   1,509,141   1,243,994
                                        $5,033,062  $5,255,209  $4,694,468

  LIABILITIES AND SHAREHOLDERS' EQUITY
  Current liabilities:
      Accounts payable & accrued
       expenses                           $880,294    $668,139    $863,210
      Current portion of finance debt       96,374     204,973           0
  Total current liabilities                976,668     873,112     863,210

  Finance debt                             900,000   1,000,000     776,626
  Postretirement healthcare benefits        70,571      60,975      57,732
  Other long-term liabilities              239,452     237,517     134,786

  Total shareholders' equity             2,846,371   3,083,605   2,862,114
                                        $5,033,062  $5,255,209  $4,694,468

                          Harley-Davidson, Inc.
             Condensed Consolidated Statements of Cash Flows
                               (Unaudited)
                              (In thousands)

                                                   Nine months ended
                                               Sept 24,          Sept 25,
                                                 2006              2005

  Net cash provided by operating
   activities                                 $1,286,474        $1,186,903

  Cash flows from investing activities:
    Capital expenditures                        (137,468)         (122,128)
    Finance receivables held for
     investment, net                             (75,710)         (112,398)
    Collection of retained
     securitization interests                     73,974            84,766
    Net change in marketable securities          464,641           755,268
    Other, net                                     2,512           (10,586)
  Net cash provided by investing
   activities                                    327,949           594,922

  Cash flows from financing activities:
    Net decrease in finance-credit
     facilities and commercial paper            (208,996)         (510,720)
    Dividends                                   (158,738)         (124,330)
    Purchase of common stock for
     treasury                                   (910,957)       (1,014,645)
    Excess tax benefits from share-
     based payments                                3,550             5,319
    Issuance of common stock under
     employee stock option plans                  25,882            24,399
  Net cash used by financing activities       (1,249,259)       (1,619,977)

  Net increase in cash and cash
   equivalents                                   365,164           161,848

  Cash and cash equivalents:
    At beginning of period                       140,975           275,159
    At end of period                            $506,139          $437,007

                        Net Revenue and Motorcycle
                              Shipment Data
                               (unaudited)

                         Three Months Ended          Nine Months Ended
                     September 24, September 25, September 24, September 25,
                          2006         2005          2006         2005
  NET REVENUE
   (in thousands)
  Harley-Davidson(R)
   motorcycles        $1,293,358   $1,110,173   $3,329,700   $3,095,229
  Buell(R) motorcycles    21,423       25,267       74,826       71,241
  Parts & Accessories    248,448      231,161      683,100      645,819
  General Merchandise     71,251       64,506      206,873      187,375
  Other                    1,436           44        3,554          215
                      $1,635,916   $1,431,151   $4,298,053   $3,999,879

  HARLEY-DAVIDSON UNITS
  Motorcycle shipments:
    United States         80,398       72,249      198,720      192,124
    Export                16,648       15,336       57,628       49,305
  Total                   97,046       87,585      256,348      241,429

  Motorcycle product mix:
    Touring               36,041       29,492       90,914       81,103
    Custom                44,096       40,730      116,604      110,376
    Sportster(R)          16,909       17,363       48,830       49,950
  Total                   97,046       87,585      256,348      241,429

  BUELL UNITS
  Motorcycle shipments:
    Buell                  2,529        2,914        9,105        8,450

               Retail Sales of Harley-Davidson Motorcycles
                    Year to Date (September 30, 2006)

                                                             2006     2005

  United States                                            225,623  210,790
  Europe*                                                   28,131   25,172
  Japan                                                      9,707    8,428
  Canada                                                    12,195   10,700
  All other markets                                         10,989    8,177

  Total Retail Sales of Harley-Davidson Motorcycles        286,645  263,267

  Data Source (subject to update)
  Data source for all 2005 and 2006 retail sales figures shown above is
  sales warranty and registration information provided by Harley-Davidson
  dealers and compiled by the Company.  The Company must rely on information
  that its dealers supply concerning retail sales, and this information is
  subject to revision.

  *Data for Europe include Austria, Belgium, Denmark, Finland, France,
  Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
  Switzerland, and the United Kingdom.

  Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson
  Motorcycle Sales data.

                    Heavyweight (651+ cc) Market Data
                      Data Through Month Indicated

                                                             2006     2005

  United States (September)                                463,940  437,575
  Europe* (August)                                         306,334  290,239

  *Data for Europe include Austria, Belgium, Denmark, Finland, France,
  Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
  Switzerland, and the United Kingdom.