Licensor Carson Lev Appointed as VP and COO of Foose Design

FOR IMMEDIATE RELEASE

Contact:           Stephanie Rice/Pat Cole

                        JMPR, Inc   818-992-4353.

                        srice@jmprpublicrelations.com

                        

CARSON LEV APPOINTED VICE PRESIDENT/COO FOR FOOSE DESIGN

 

HUNTINGTON BEACH, Calif., (September 19, 2006) - Foose Design, the
premier automotive and industrial design company conceived by legendary
auto designer Chip Foose, is pleased to announce the appointment of
Carson Lev as its new Vice President, Chief Operating Officer, effective
immediately. Lev brings a wealth of automotive licensing and marketing
expertise to the Huntington Beach-headquartered design firm, headed by
legendary designer and fabricator Chip Foose.

 

Lev will be responsible for the company's entire range of day-to-day
operations, including overall management of design projects, scheduling,
and manpower allocations. In addition, Lev will coordinate Foose
Design's licensing programs and agreements, including Chip Foose's role
on the popular Overhaulin' and Rides television shows.

 

"I've known Carson for 15 years," says Foose, "and he is truly
passionate about our business with a strong sense of personal integrity.
Over the years we have developed the highest level of trust and respect
for each other As Foose Design continues to expand, we would like to
enhance both the creative design and the corporate side of our business.
Carson brings a unique structure of management experience and real-world
automotive knowledge to Foose Design."

 

Prior to joining Foose Design, Lev served as Senior Vice President and
General Manager at Equity Management, Inc. (EMI), a leader in corporate
trademark licensing. While there he oversaw all of the company's General
Motors' licensing programs and directed EMI's expanding die-cast
program.

 

Lev has also managed his own licensing firm, RedPhin Productions, which
handled and continues to handle trademark licensing agreements for a
number of high-visibility clients including Mac Tools, Sims Snowboards,
RC2 toys and MHT Wheels on behalf of Chip Foose. Before founding RedPhin
productions, Lev spent more than a decade at Mattel, Inc., serving in
roles ranging from Director of Design and Product Development
Engineering, to Licensing and New Business Development.

 

Founded in 1998, Foose Design is an automotive and product development
company directed by legendary designer and fabricator Chip Foose.
Headquartered in Huntington Beach, Calif., the company specializes in
illustration, graphics, ideation model making, surfacing and the
complete construction of automobiles and automobile-related products,
including its unique line of Foose Design wheels. Its products and
creative services are available to private individuals, television and
film companies and automotive manufacturers. Chip Foose and his Foose
Design team can be seen on the popular new Discovery Channel series
Overhaulin' that airs weekly on TLC, or visit the company web site at 
www.foosedesign.com <http://www.foosedesign.com/>  for more information.

 

 

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