BMW Individual Introduced in Miami

Miami,  FL  -  October  5th, 2006… On the occasion of the South Florida International Auto Show, BMW announces the launch of the 7 Series by BMW Individual.

BMW Individual was established in 1991 as a division of BMW M GmbH with the goal of leading the trend  towards  more  individuality  by  concentrating  on  customers  who  were  looking  for  made-to- measure solutions and making tougher demands on their BMW in terms of distinction, design and function. The automobile becomes a subtle statement of personality which deliberately focuses on what's special and which turns aside from standardization.  The success story started with a design from  Karl  Lagerfeld,  which  was  followed  by  another  two  designs  over  the  next  few  years.  These unusual prototypes were pioneering for what followed.  Most recently, BMW Individual completed a very  unique  car  for  the  Swiss  watch  manufacturer  "Girard-Perregeaux".    Today,  around  20,000 customers a year from all over the world enjoy this most exclusive way of driving a BMW.  Now, BMW Individual is introducing the concept in the USA - BMW's largest market.

The  BMW  7  Series  is  the  introductory  "canvas"  for  BMW  Individual  in  the  USA.    The  BMW Individual offering will provide 7 Series customers with a selection of distinctive paints and interior treatments allowing them to individualize their vehicle to reflect their own tastes and personality.

The  available  BMW  Individual  exterior  paints  are  developed  using  special  Xirallic  paints and a 5- coat process that picks up fine pigments in the coating to create constantly changing nuances in the finish, giving greater color intensity and dramatic two-tonal effects.

The interior is fitted with the highest quality Merino full-leather upholstery, Alcantara headliner and unique  interior  trim  -  including  Piano  varnish  wood  trim.    Illuminated  BMW  Individual  doorsills, distinctive 20" BMW Individual wheels and the convenient storage net in the front passenger foot well provide the additional premium touches to complement the BMW Individual 7 Series.

The BMW Individual 7 Series will be the perfect answer for those special customers who seek the utmost in luxury and look to own a more personalized 7 Series.  The finest quality materials used and the exacting workmanship that goes into even the finest details will set the BMW Individual 7 Series apart from other makes.

The paintwork.

In  line  with  the  understatement  embodied  in  the  BMW  design  language  that  governs  all  model series,  the  experts  at  BMW  Individual  always  try  to  harmonize  each  customer's  wishes  with  the BMW philosophy. The individual paintwork is more than a color:  It captivates its customers through its  unique  brilliance  and  sophisticated  iridescent  effects.  Thanks  to  a  fine  pigmentation,  changing nuances  appear,  depending  on  how  the  light  falls,  which  give  the  surface  a  new  dimension  and depth.  The  intrinsic  excitement  of  the  color  black  is  demonstrated  in  two  variations:  including Azurite Black metallic and Ruby Black metallic. When it comes to avant-garde exterior colors: the elegant, light shades of Moonstone metallic preferred particularly by buyers in sunny regions: Under blue skies, this paint finish shines with a special glamour.

The leather.

The Merino leather used by BMW Individual is characterized by its uniquely refined appeal, extreme durability  and  comfort.  Gentle  tanning  methods  and  "barrel  pigmentation",  in  which  the  dye penetrates  through  intensive  rotation  and  is  not  just  applied  to  the  surface,  give  this  material  its richness of color, strength and durability. The living structure of this leather comes from its natural graining rather than artificial embossing. The finish applied in the semi-aniline process stops fading caused by light, and yet the leather stays breathable. The combination of all these sophisticated yet gentle processes produces seats that are as soft and as smooth as velvet.   BMW Individual will offer customers three color choices of Merino leather: Platinum, Rust Brown and Amarone.

Interior trimmings.

It's  the  many  details  that  make  the  difference  with  BMW  Individual.  The  interior  trimmings  made from piano varnish are the most sophisticated finish. The black, high-gloss polished surface is only achieved by famous piano makers using a time-consuming polishing and finishing process. This is what  gives  this  varnish  its  unique  brilliance.  Elegant highlights are added through details such as the center console  and ceiling grips. No less sophisticated alternatives are interior trimmings from high-quality woods such as, mahogany or Amarone - both with a high gloss finish.

BMW Individual: The most unique way to drive a BMW.

The BMW Individual offer is available on all models of the 2007 BMW 7 Series and can be ordered through the customer's local BMW center. Customers can chose to order the package including any of  the  any  of  three  leather  colors  and  any  of  the  three  trim choices for $11,000 on the 750i/Li or $10,000  on  the  760i/Li.    In  addition,  the  unique  paint  finishes  are  available  for  an  additional  for $3,000.