Altair Data Resources Offers Quick Triggers for Mortgage and Auto

NASHVILLE, Tenn., Oct. 6, 2006 -- Altair Data Resources, a leading provider of marketing data, is now offering Quick Triggers to companies that use credit data to identify sales prospects. Quick Triggers provide daily alerts pinpointing customers who applied for mortgages or auto loans yesterday.

"We are able to deliver names of the most receptive customers for loans or other financial products as soon as the prospects come into the market," says Altair CEO David Hadaway.

Quick Triggers are compiled seven days a week by the credit bureau from its national consumer credit files, which comprise more than 200 million consumers. Currently, Quick Trigger data is available for 20 states, with more to be added soon.

Altair has taken its Quick Triggers one step further by forming a partnership with a national printer. Through this exclusive arrangement, clients have the ability to have an unprecedented speed to market of two days. This type of timely direct mailing is available for as low as $0.42 per mailed piece.

In a fiercely competitive loan industry, the ability to generate quality leads quickly and accurately is essential to success. Quick Triggers gives companies that capability. Companies may also choose to overlay Altair's TruePhones on top of the Quick Triggers, which guarantee accurate phone numbers by more than 98%.

"Not only does this database enable lenders to identify the freshest credit-worthy prospects," says Hadaway, "it also enables them to target those who have identified themselves as being in the market for a specific type of loan."

Quick Triggers may also stretch a company's marketing budget because they help marketers generate more sales from fewer mail pieces or telemarketing calls.

Altair's clients have a lot of flexibility to personalize Quick Triggers to fit their needs. Two types of triggers are available: mortgage and auto. Companies may choose Quick Triggers based on regional or statewide lists, using a variety of demographic and credit criteria. They also may choose how frequently they want to receive the Quick Trigger alerts.

Altair Data Resources (http://www.altairdata.com/) is a Nashville, Tennessee-based company that has been providing data solutions to companies nationwide since 2001. Today, Altair is a leading provider of marketing data, prospect lists and marketing database solutions. Moving Prospects (http://www.movingprospects.com/) is a new division of Altair that launched in October 2005 and focuses on identifying new homeowners and new movers for retailers and other industries that target this group of consumers.

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.